Con­ven­tions Malta hosts con­fer­ence buy­ers from Ger­many, Aus­tria and Switzer­land for MICE Peak Mediter­ran

The Malta Business Weekly - - FRONT PAGE -

Con­ven­tions Malta is proud to have hosted the sec­ond edi­tion of Mice Peak be­tween 16th to 20th Fe­bru­ary, branded as MICE Peak Mediter­ran – Malta. The first edi­tion of MICE Peak was held last year in Switzer­land, with the next edi­tion tak­ing place in the Nether­lands in 2018.

Forty eight buy­ers from Ger­many, Aus­tria and Switzer­land had the op­por­tu­nity to meet and net­work with four­teen in­terna- tional sup­pli­ers, hail­ing from dif­fer­ent coun­tries rang­ing from Sin­ga­pore to Monaco, as well six lo­cal sup­pli­ers. Par­tic­i­pants were hosted in St. Ju­lian’s, Malta’s hub for con­fer­ence ho­tels.

MICE Peak Mediter­ran Malta pro­vided a plat­form for busi­ness op­por­tu­ni­ties and served to show­case in no small way Malta’s prod­uct of­fer and unique char­ac­ter­is­tics. The event pro­gramme which was de­vel­oped by PeC Kom­mu­nika­tion, in­cluded a num­ber of en­gag­ing pre­sen­ta­tions, work­shops where good prac­tices were ex­changed, a drive in vin­tage cars from the cap­i­tal Val­letta to the his­tor­i­cal Verdala Palace in Bus­kett. Four in­cen­tive ac­tiv­i­ties specif­i­cally de­signed to prompt buy­ers and sup­pli­ers to split in groups and net­work were also or­gan­ised. These in­cluded a buggy chal­lenge in The Three Ci­ties and a visit to Gozo

Paul Bugeja, Chief Ex­ec­u­tive Of­fi­cer of the Malta Tourism Au­thor­ity, stated that the pos­i­tive feed­back re­ceived from the del­e­gates au­gurs well for the pos­si­bil­ity that many of them will re­turn to host their own events in Malta. “Dur­ing their brief but in­tense stay, par­tic­i­pants had the op­por­tu­nity to net­work and share knowl­edge, as well as dis­cover the rich his­tory and cul­ture of the Mal­tese is­lands and what it has to of­fer in the con­fer­ence and in­cen­tive sec­tor. From cen­turies-old his­tor­i­cal build­ings to new and ex­cit­ing ar­chi­tec­tural de­vel­op­ments, from classy palaz­zos to open-air venues with amaz­ing ru­ral or sea­side vis­tas... The choices are many.”

The meet­ings and in­cen­tive sec­tor has a long tra­di­tion in the Mal­tese is­lands and over the years has be­come a ma­jor com­po­nent of the Mal­tese tourism in­dus­try and a prime con­trib­u­tor to the Mal­tese econ­omy. It is also sig­nif­i­cant in the con­text of MTA’s ef­forts to im­prove Malta’s sea­son­al­ity spread since most con­fer­ence events take place in the win­ter and off peak months rather than in the sum­mer season which is more favoured by the leisure vis­i­tor.

Newspapers in English

Newspapers from Malta

© PressReader. All rights reserved.