SatarianoHome launch iconic Poltrona Frau brand in Malta

Over 100 years of intelligence in our hands

SatarianoHome has launched the iconic Poltrona Frau brand in Malta during an event which was held at Satariano’s showroom in Pieta.

Founded in 1912, Poltrona Frau has given over a century of life and culture to leather, the brand's chosen material. A leader in topend Made in Italy furniture and an ambassador of Italian excellence around the world, Poltrona Frau is now part of the Haworth Group, the leading American office furniture holding company, yet has stayed true to its identity and values.

Research has been part of the brand’s DNA since the outset. The drive to invent new forms, find construction solutions and styles has led to the creation of timeless pieces which express a universal yet intimate and personal elegance: from the Chester and Vanity Fair, designed by founder Renzo Frau, to Dezza by Gio Ponti and Titanio, a project by Pierluigi Cerri and winner of the company's first Compasso d’Oro award, and finally to recent successes such as the collections by JeanMarie Massaud and Roberto Lazzeroni.

Poltrona Frau is composed of three important departments namely Residential, Interiors in Motion and Contract. The Residential department, with projects developed each year by the most talented designers on the contemporary design panorama, is completed by the Icons collection. This collection features historic and often unique pieces created by forgotten or little-known masters. Poltrona Frau brings these precious items back into the spotlight, giving them new life through a careful process of reconstruction and respectful modernisation.

Each project is a new milestone that will form part of the Poltrona Frau legacy, a deeply Italian tradition yet one that is open to the world. The company boasts of a vision of style which, from era to era, interacts with its own time, assimilating its influences whilst evolving and remaining consistent with its own roots.

The Interiors in Motion department was founded in 1984. Throughout the past years it has created interiors for yachts, trains, helicopters and aeroplanes, collaborating with brands such as Pershing, Italo, Alitalia, Etihad Airways and Singapore Airlines. The department has also collaborated with prestigious theatres, concert halls and auditoriums, museums, embassies, five star hotels, shops, showrooms and travel lounges in some of the world's most important airports.

Thanks to its ability to combine sartorial tradition with advanced technology and research, the contract department is also awarded the most challenging international contracts, fulfilling the dreams and the most daring requirements of the great architects. These designers include 11 winners of the Pritzker Prize, names such as Richard Meier, Jean Nouvel, Sir Norman Foster and Renzo Piano. The department has completed more than 1000 projects in over 50 countries and developed a collection of over 30 chairs. Its most prestigious projects include the European Parliament in Strasbourg by AS Architecture Studio, the Walt Disney Concert Hall in Los Angeles by Frank O. Gehry, the auditorium inside the Jockey Club Innovation Tower in Hong Kong by Zaha Hadid and the Macro Museum in Rome by Odile Decq.

Worldwide expansion strategies have seen the brand and its three departments become an internationally influential benchmark. In addition to its presence in Europe and the United States, in the last 10 years, Poltrona Frau has decisively entered the South American and Asian markets. The brand currently boasts 13 flagship stores, 140 single-brand stores and around 400 multibrand stores across the five continents.