Malta participates in world’s leading travel trade event

The Malta Tourism Authority is currently participating in the 51st edition of ITB Berlin (Internationale Tourismus-Börse), the world’s largest tourism trade fair. The MTA and the Ministry for Tourism, together with Air Malta, the Ministry for Gozo as well as several other Maltese and Gozitan industry partners, are representing the Maltese Islands at this important annual travel trade event.

Over the course of the fair, officials from MTA’s Head Office and Frankfurt Office are having meetings with a number of leading German and international tour operators, travel companies and media representatives.

The Malta delegation includes MTA chairman Dr Gavin Gulia, MTA CEO Paul Bugeja, MTA deputy CEO and chief officer of Strategic Development Leslie Vella, MTA chief Marketing officer Carlo Micallef, director Germany Peter Cauchi and advisor to the Minister for Tourism, Josef Formosa Gauci. The meetings focus on joint promotional activities with tour operators and airlines in support of existing and new routes for summer and winter.

Once again, one of the major attractions on the Malta stand is the culinary counter, where chef Victor Aquilina from renowned Ta’ Victor Restaurant in Marsaxlokk is serving some of his mouth-watering creations.

The Ambassador of the Republic of Malta to the Federal Republic of Germany, Dr Albert Friggieri, hosted the annual reception at the Maltese Embassy in Berlin. The event was very well attended by the Maltese and Gozitan ITB delegation, as well as other guests and business partners.

About ITB 2017

Held between 8 and 12 March, the 51st edition of ITB played host to over 10,000 exhibitors from 187 countries and territories, from five continents, promoting the latest products and trends of the global tourism industry on 1,069 stands in 26 halls. The organisers estimate that over 120,000 international trade visitors, over 26,000 Convention Visitors and over 60,000 private visitors attended this year’s ITB.