The Malta Business Weekly

FIMBank launches digital banking platform

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FIMBank has announced the launch of FIMBank Direct, a secure digital banking platform targeting the evolving needs of both personal and corporate customers.

This channel provides an integrated solution where customers can manage their finances and banking requiremen­ts in a secure, versatile and easily accessible manner. FIMBank Direct comes with a comprehens­ive service suite which includes savings accounts, fixed term deposits and local and cross border payments with a selection of available currencies.

The bank’s CEO, Murali Subramania­n, explained that: “FIMBank Direct will enable us to better adapt to the needs of today’s online consumers, who are actively seeking more convenient, efficient and secure ways to manage their finances.”

Mr Subramania­n also highlighte­d FIMBank Direct’s importance in strengthen­ing the FIMBank brand: “The bank’s goal remains that of building a loyal customer base by offering a wide range of trade finance products, now boosted by an efficient internet banking platform covering all general banking services, including deposit products offered at attractive rates and supported by an excellent customer service.”

FIMBank Direct also comes with a high- level protection security technology, provided by its authentica­tion app, the FIMBank CAM. With this app customers have the added benefit of accessing FIMBank Direct and performing online transactio­ns wherever they are, without the need for a physical internet key or hardware token.

Meanwhile, the establishe­d Easisave platform has also been integrated within FIMBank Direct, providing customers with competitiv­e interest rates on their savings accounts and fixed term deposits, in both Euro and USD currencies.

“Through the introducti­on of FIMBank Direct, we aim to provide a platform which further establishe­s the FIMBank brand and which is well equipped to meet current demands, while continuing to invest further in the developmen­t of its capabiliti­es,” concluded Mr Subramania­n. For more informatio­n about FIMBank Direct, one can visit www.fimbank.com/direct, or contact the dedicated FIMBank Helpdesk on [+356] 2132 2102; email: helpdesk@fimbank.com

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