The Malta Business Weekly

Emirates wins 13th consecutiv­e World’s Best Inflight Entertainm­ent award at Skytrax World Airline Awards

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Emirates has won World’s Best Inflight Entertainm­ent award for a record 13th year at the prestigiou­s Skytrax World Airline Awards 2017. The airline also picked up the award for Best First Class Comfort Amenities.

The Skytrax World Airline Awards are considered a global benchmark of airline excellence. This year’s results were decided by 19.8 million customers across 105 countries. The survey reviewed over 320 airlines from August 2016 to May.

World’s Best Inflight Entertainm­ent since launch

Emirates’ inflight entertainm­ent system, Ice, was launched in 2003 and has continuall­y led the industry since, winning best in class for 13 years running.

Today, Ice features over 2,500 channels of entertainm­ent, including the latest blockbuste­r movies, award-winning television box sets, live TV, music and computer games. In the last year, 28% more entertainm­ent has been added including more varied content giving customers more choices than ever.

New content on Ice includes free expert-led LinkedIn Learning courses that cover topics such as Leadership, General Management, Marketing and Creative Lifestyle. Emirates has also added uTalk language courses to its learning zone on Ice. The series of videos offer beginner lessons for travellers to pick up Arabic, German, French, Spanish or Italian during their flight.

Emirates has invested heavily in connectivi­ty and Live TV on board – today 129 aircraft offer Live TV, including 16 A380s. Wi-Fi connectivi­ty is available on 86% of the fleet with more being upgraded each month. Emirates offers customers across all classes 20MB of free Wi-Fi and each month about 800,000 passengers connect while inflight.

Best First Amenities Class Comfort

Emirates clinched the Best First Class Comfort Amenities at this year’s Skytrax awards following a recent product overhaul across all cabins aimed at enhancing comfort in the air. Among the new products introduced last year is a luxury spa range from award-winning Irish brand Voya.

Emirates has also partnered with luxury Italian brand Bulgari for its latest designs of the airline’s exclusive kit bags. The new set of amenity kits for both First and Business Class feature Bulgari’s woody floral fragrance – Eau Parfumée au thé noir – and contain skincare essentials to keep customers feeling fresh and pampered throughout the flight.

In December, Emirates also introduced the world’s first moisturisi­ng lounge wear in its First Class cabins.

Emirates is the world’s largest internatio­nal airline with an extensive network that has grown to offer its customers a choice of 156 destinatio­ns in 83 countries across six continents, with convenient connection­s through its hub in Dubai. Emirates operates daily scheduled flights between Malta and Dubai via Larnaca, Cyprus, on a Boeing 777-300ER aircraft.

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