The Malta Business Weekly

Paris boosts in tourism despite 2015 terror attack

-

After a long time, following a spate of the terrorist attack in November 2015, Paris this year has seen a surge of tourists.

The latest figures show on the basis of the overnight hotel stays in the first three months of 2017, Paris marks an increase in stays - the maximum in the last 10 years.

According to the Paris Convention and Visitors Bureau, Paris, the capital of France saw a 13 percent increase in the overnight use of accommodat­ion in the first four months of 2017 compared to the same period in 2016. The increase of the tourists marks the highest number of stays in more than 10 years.

The latest tourism statistics on Paris reveals that the foreign tourists from the countries like Russia, China and USA are returning to the “City of Light” after the terror- ist attack of 2015, with the first four months of 2017 seeing a 16 percent increase in internatio­nal arrivals. It is a notable revival in tourism after having a dearth in 2016. Tourist visits from Russia rose by 51 percent; Japan rose by 62 percent and China rose by 40 percent.

Paris made an aggressive promotiona­l campaign throughout 2016, which resulted in the flow of tourists in 2017. The city of Paris released a two and a half-minute tourism video broadcast in markets like Milan, Shanghai, Tokyo, New York, Berlin and Beijing.

The video shows the city’s gastronomy, shopping, and cultural attraction­s. It was €2 million plan to attract tourists across the world back to this prime city of Europe. This is an increase of €8 million for the promotion of Paris as the tourist destinatio­n.

Newspapers in English

Newspapers from Malta