Mr Green launches Clean the Sea CSR project
Mr Green held a press launch at the Hilton Portomaso last week on the occasion of the kick-off of their Clean the Sea project. Minister Herrera delivered an opening speech in which he applauded the efforts of companies as well as youths today who are becoming increasingly active in safeguarding our environment.
Award-winning, online gaming operator Mr Green is known for their commitment to sustainability both in terms of responsible gaming as well as business ethics and the environment. Through this latest project, Mr Green is enabling a structured initiative to clean the Maltese coastal waters and spread awareness about the health of the Mediterranean Sea.
Throughout the coming summer months Mr Green employees, in collaboration with students from the University of Malta and MSc students from the University of York, UK, studying Marine Environmental management, under the direction of Prof. Alan Deidun, will clean the shores and waters around Malta.
Using a Mr Green branded rib they will also collect data on the health levels of the sea as part of an academic study about the marine environment and plastics. The Mr Green rib left Portomaso Marina for the first time during the launch of the Clean the Sea project.
“Living in Malta we share the greatest benefit of enjoying the beautiful sea around us. But will it maintain its beauty and attraction for long if we do not see the damage of our own footprint and act responsibly to keep it clean and healthy for generations to come?” says Jesper Kärrbrink, CEO of Mr Green Ltd. “We look to drive awareness of the health status of the sea by spreading the knowledge we obtain from the studies and from the physical appearance we have around the beaches of Malta. We hope to be able to leave an educational and sincere effect on the individuals we meet throughout the summer and through sharing the research material we produce.”
Sustainability practises constitute an integrated element of Mr Green’s business and comprise part of their fundamental values. Their sustainability practises are consolidated under the term The Green Way, which governs how they address environmental issues and personnel-related matters, as well as regulatory compliance and ethical matters related to how business is conducted. Mr Green is currently developing a new predictive tool whereby gaming patterns are analysed and risk behaviour can be detected early on. This tool will allow Mr Green to adapt their offering to a greater extent to customers’ risk behaviour.
Mr Green Ltd is an online gaming company that offers online casino, sportsbook and live casino in 12 countries. Mr Green is an award-winning casino operator, named IGA Operator of the Year for three consecutive years 2013, 2014 and 2015 and Mobile Operator of the Year 2016. Mr Green Ltd is a fully-owned subsidiary of the Swedish company Mr Green & Co. AB, listed on Nasdaq Stockholm main market since 2016.