Hugo Boss celebrates the Rolex Middlesea Race in Malta

Hugo Boss and its local retail partner VF Group Malta celebrated the beginning of the prestigious 38th Rolex Middle Sea Race and the participation of Alex Thomson with a much-anticipated event held at the Siege Memorial Bell in Valletta on Saturday, 21 October.

The iconic venue hosted 240 guests, including Boss customers, VIPs, local celebrities and media representatives, and was supported by Veuve Clicquot, Satariano Design Concept and global partner Mercedes-Benz, amid captivating views of the Grand Harbour.

After a welcome speech by Jesper Gustafsson, director Hugo Boss International Markets, guests enjoyed an upbeat DJ set accompanied by live sax and witnessed the start of the Middle Sea Race, where world-class sailing champion Thomson started from the Grand Harbour alongside 52 other yachts, racing with the high-speed Imoca 60, Hugo Boss racing yacht.

Members of the Alex Thomson Racing team were also present, allowing guests to experience the Hugo Boss yacht in 360 by means of the VR glasses available.

Preliminary to the race start, Hugo Boss held a press conference on 18 October at the Boss Store St Julian’s, where Thomson engaged in a Q&A talk with host Keith Demicoli about his sports career, life at sea and men’s fashion.

Thomson is one of the most appealing yachtsmen of his generation, being the youngest to win a round-theworld race along with setting three sailing world records. Most recently in the 2016/2017 Vendée Globe, he cemented his reputation with a podium second place finish.