Malta Tourism Authority assists Thomas Cook to launch 2018 summer brochure in Malta

Thanks to the support of the Malta Tourism Authority, the German division of renowned tour operator Thomas Cook Group recently launched the 2018 summer brochures of its brands Thomas Cook Signature and Neckermann Reisen in Malta. This is the second time that Thomas Cook has presented its summer programme in Malta, following a very successful launch event which took place in cooperation with the MTA in 2006.

Over 60 top-notch German travel journalists from leading national daily newspapers, magazines, blogs, TV and radio accepted the invitation to visit the Maltese Islands for the launch, together with various high-level Thomas Cook executives.

During a press conference at the Dolmen Hotel, the Thomas Cook summer brochures were launched and presented. Moreover, the audience was addressed by the Malta Tourism Authority’s CEO Paul Bugeja and chief Marketing officer Carlo Micallef, who gave an interesting insight into the Malta Tourism Authority’s marketing strategies, visions and tourism developments. Sean Borg, Marketing officer at the Valletta 2018 Foundation, informed the journalists about the Valletta European Capital of Culture 2018 project, its mission and abundance of events scheduled to take place throughout the year.

During various guided tours, the journalists were presented with the Maltese Islands’ rich history, culture and varied tourism assets. The participants explored Valletta and the Three Cities, Mdina, Mosta, The Hal-Saflieni Hypogeum and the beauty of the “little sister island” Gozo. The journalists also sampled a taste of the local cuisine, wines and typical specialties and also had the opportunity to get active during a bicycle and jeep tour.