COO appointed to Frank Salt Real Estate board of directors

Frank Salt Real Estate Ltd announced the recent appointment of Darren De Domenico, chief Operating officer to the Frank Salt board of directors. De Domenico joined the company in December 2014 in the role of COO, assuming full responsibility for sales and letting operations, marketing, the overseas department, HR, IT, property management and home interiors divisions.

In the three years since joining the company, De Domenico has had a significant impact on the growth of the Frank Salt Real Estate business increasing turnover by 75% and profits by a staggering 90%. Growth came from the aggressive expansion of the Frank Salt Real Estate network both in terms of infrastructure and in terms of investment into human resources. The staff complement grew from 120 to almost 200 employees in the space of three years and five new branches were opened across the island namely in San Gwann, Tal-Ibrag, Mosta and Cospicua, as well as a stand-alone Commercial division in Portomaso.

“Frank Salt Real Estate is a pioneer in this industry and has been a leader in the market for nearly 50 years. Our investment into experienced staff and the expansion of our branch network was in line with keeping pace with the growing demand and needs of our customers,” said De Domenico.

In addition, De Domenico spearheaded a brand identity relaunch with a modernized visual identity reflecting the progression of the brand since its inception nearly five decades ago. The refreshed brand look and feel was evidenced by new logo designs as well as new websites for Frank Salt Real Estate and visually across their full branch network on Malta and Gozo in terms of office and marketing rebranding. Darren was also instrumental in the introduction of the Let’s Be Frank marketing and adver- tising campaign which launched in May 2017 and talks about the company’s ethos and honest way of doing business which the company has held in high regard since 1969.

De Domenico has over 20 years’ experience in management, sales and marketing and held various executive roles during his career, including Marketing director, Sales director and Managing director. Prior to this appointment he managed one of Malta’s most established and successful companies in sales and marketing of consumer goods and also managed a property portfolio for which he was directly responsible and involved in the construction of various commercial and residential projects.

De Domenico is also a non-executive director of Giov. Muscat Co. Ltd, Euro Print Ltd, TFEA Ltd, Fairs & Exhibitions Ltd and the Malta Trade Fair Corporation.