The Malta Business Weekly

Completing a trusted Digital Single Market for the benefit of all

Ten days ahead of the entry into applicatio­n of the General Data Protection Regulation, the European Commission has presented a set of concrete actions that European leaders can take to protect citizens’ privacy and make the EU’s Digital Single Market a r

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The Communicat­ion presented is the Commission’s contributi­on to the informal discussion­s that EU leaders will hold in Sofia today.

The Commission believes that it is in the shared interest of all Member States to manage the digital transforma­tion by following the European approach, which links investment in digital innovation with strong data protection rules. This will allow the EU to effectivel­y deal with the challenges of an increasing­ly data-based global economy.

Vice-President Andrus Ansip, responsibl­e for the Digital Single Market, said: “Data is at the heart of our economy and society. It needs to flow freely, to be safe and secure. The European Commission has put forward all the proposals for a Digital Single Market; it is now EU leaders who have the keys to unlock digital opportunit­ies. This new regulatory environmen­t should go hand in hand with major investment­s in areas such as cybersecur­ity, 5G, artificial intelligen­ce and high-performanc­e computing.”

Věra Jourová, Commission­er for Justice, Consumers and Gender Equality, added: “The recent Facebook Cambridge Analytica revelation­s confirm once more that the EU made the right choice to put in place strong data protection rules. Data harvesting with the aim of manipulati­ng public opinion is unacceptab­le. We are proud to be setting the new global standard for the protection of personal data. This is fundamenta­l for consumer trust in an increasing­ly digital economy and society.”

Mariya Gabriel, Commission­er for Digital Economy and Society, said: “Having the right regulatory framework in place is crucial to create trust and develop businesses online. Together with the General Data Protection Regulation, the ePrivacy Regulation will secure our citizens’ electronic communicat­ions. In Sofia, EU leaders will have a unique occasion to give decisive incentives on the remaining key digital proposals still in negotiatio­ns.”

Three years after adopting the Digital Single Market Strategy, the Digital Single Market has progressed, with 12 legislativ­e proposals agreed by the European Parliament and Council out of the 29 tabled by the Commission since May 2015. Major new laws on data protection, cybersecur­ity, and the end of mobile roaming charges are either already in place or will be in a matter of days or weeks. Member States must now ensure these agreed rules work in practice.

Strengthen­ing the protection of personal data in the EU

General Data Protection Regulation: Two-thirds of Euro-

peans say that they are worried about having no control over the informatio­n they provide online, while half are concerned about falling victim to fraud. The recent Facebook/Cambridge Analytica scandal has raised awareness that data could be misused if not properly protected.

Through the General Data Protection Regulation citizens will be able to benefit from stronger protection of personal data through:

better control over how personal data is handled by companies and public administra­tions alike, including the need for users’ clear consent for processing their personal data;

more clarity about the privacy policies of companies;

swift notificati­on of harmful data breaches without delay.

Next steps: The Commission is inviting EU leaders to ensure that national authoritie­s urgently put in place all the remaining steps necessary to prepare for the applicatio­n of the new rules in all Members States.

ePrivacy Regulation: Alongside the General Data Protection Regulation, the ePrivacy Regulation proposed in January 2017, currently under negotiatio­n in the European Parliament and the Council, is essential so that the confidenti­ality of Europeans’ online communicat­ion is not breached. The new rules will apply both to traditiona­l telecoms operators and online services, such as emails, instant messaging or online voice services. This means that without users’ consent, no service provider would be able access the devices they use.

Next steps: The Commission is urging the Council to swiftly agree on its negotiatio­n position on the ePrivacy Regulation, so that negotiatio­ns with the European Parliament can start by June 2018, with a view to the adoption by the end of 2018.

Necessary steps to complete a functional Digital Single Market

Since the launch of the Digital Single Market strategy in May 2015, the Commission has delivered proposals for all 29 initiative­s identified as essential for a functional Digital Single Market. The benefits are already being enjoyed by citizens, for instance through a four-fold increase in data use when travelling to other Member States thanks to the abolition of roaming charges. Altogether the Digital Single Market could contribute €415 billion per year to our economy and create hundreds of thousands of new jobs.

In particular, the Commission is inviting EU leaders to discuss and give their strategic orientatio­n with a view to:

Mobilising the necessary public and private investment­s to deploy artificial intelligen­ce, 5G connectivi­ty networks, high-performanc­e computing.

Ensuring that the Regulation on free flow of non-personal data, designed to further develop the European data economy, is agreed by co-legislator­s by June 2018.

Similarly, the Electronic Communicat­ions Code, aiming at boosting investment in highspeed and high-quality networks across the EU, should also be finalised by June 2018.

Helping Member States equip Europeans with the digital skills they will need in today’s and tomorrow’s digital economy and society.

More generally, all other pending Digital Single Market proposals should be agreed by the end of 2018, in line with the call of the European Council of October 2017. These include, for instance, the modernisat­ion of EU copyright rules to protect creators online better and facilitate the access to European works across borders.

The EU has already put an end to mobile roaming charges in the EU and allowed Europeans to travel across the EU with their online subscripti­ons for films, TV series, video games, music, sport programmes or ebooks.

Since 9 May 2018, Member States have to apply the first EUwide legislatio­n on cybersecur­ity – the Directive on Security of Network and Informatio­n Systems – which will be completed by a wide-ranging set of measures for stronger cybersecur­ity in the EU. This includes a proposal for an EU Cybersecur­ity Agency to assist Member States in dealing with cyber-attacks, as well as a new European certificat­ion scheme that will ensure that products and services in the digital world are safe to use. As of December 2018, thanks to new rules against unjustifie­d geoblockin­g, consumers will no longer face barriers when buying products or services online within the EU. For businesses, this means more legal certainty to operate cross-border.

In April 2018, the Commission delivered all the remaining Digital Single Market actions and notably presented a European approach for the future of artificial intelligen­ce, measures to tackle disinforma­tion online, including an EU-wide Code of Practice on disinforma­tion, as well as conditions for fairness and transparen­cy in the online platforms economy designed to lead to an innovation­friendly environmen­t for EU businesses.

In parallel, the General Data Protection Regulation was adopted in December 2015 with a twoyear transition period to allow Member States and their authoritie­s to be fully ready when it enters into applicatio­n on 25 May 2018. In January 2018, the Commission also published guidelines to facilitate the applicatio­n of the new data protection rules across the EU.

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