Abode On The Rock – the lat­est fes­ti­val to be hit­ting our shores, this time in Gozo

The Malta Business Weekly - - FRONT PAGE -

Abode on the Rock will be grac­ing the Goz­i­tan shores, to­gether with around 1,500 vis­i­tors, mainly from the United King­dom, on the week­end of 8 to 10 June, with a fan­tas­tic DJ line-up on each of the three days.

Abode on the Rock is the lat­est fes­ti­val to be added to the is­lands’ event cal­en­dar and is another boost to the fes­ti­val tourism niche, which the Malta Tourism Author­ity has a great in­ter­est in grow­ing.

The MTA be­lieves tremen­dously in Fes­ti­val Tourism for a va­ri­ety of rea­sons, with per­haps some of the more com­pelling ones be­ing that many of these fes­ti­vals take place out­side of the busy sum­mer months and that these fes­ti­vals cre­ate a pur­pose for the younger de­mo­graphic of tourists to visit the Mal­tese Is­lands for the first time.

Fes­ti­vals also greatly help the lo­cal econ­omy, as the vast ma­jor- ity of those that visit the is­lands for these fes­ti­vals, be­sides re­sid­ing at var­i­ous ac­com­mo­da­tion op­tions, will also be con­sum­ing all their meals and drinks from restau­rants, cafes and bars.

This year, which is the first year of the fes­ti­val, Abode is ex­pected to have a di­rect eco­nomic val­ueadded im­pact of around €330,000, while di­rectly ef­fect­ing over 630 jobs. Over­all, di­rectly and in­di­rectly, Abode is ex­pected to have an eco­nomic im­pact of around €630,000 in its first year, while ef­fect­ing around 1,100 jobs.

MTA ex­ec­u­tive chair­man Gavin Gu­lia was thrilled with the ad­di­tion of Abode to the Mal­tese Is­lands’ Fes­ti­val list, stat­ing that Abode is a sta­ple name in the party scene, hav­ing a res­i­dency in Ibiza at one of the most well­known clubs, Am­ne­sia.

Dr Gu­lia con­tin­ued by say­ing that be­ing able to at­tract such a great name in the in­dus­try is a tes­ta­ment to the MTA’s hard work as well as the ap­peal of the Mal­tese Is­lands, both to the or­gan­is­ers as well as to their fans.

Dr Gu­lia con­cluded by say­ing that the fig­ures ex­pected for the first year are tremen­dous and he truly wanted to thank all those in­volved for their hard work and ef­fort in mak­ing sure this event, as well as all the oth­ers, are a great suc­cess.

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