Abode On The Rock – the latest festival to be hitting our shores, this time in Gozo
Abode on the Rock will be gracing the Gozitan shores, together with around 1,500 visitors, mainly from the United Kingdom, on the weekend of 8 to 10 June, with a fantastic DJ line-up on each of the three days.
Abode on the Rock is the latest festival to be added to the islands’ event calendar and is another boost to the festival tourism niche, which the Malta Tourism Authority has a great interest in growing.
The MTA believes tremendously in Festival Tourism for a variety of reasons, with perhaps some of the more compelling ones being that many of these festivals take place outside of the busy summer months and that these festivals create a purpose for the younger demographic of tourists to visit the Maltese Islands for the first time.
Festivals also greatly help the local economy, as the vast major- ity of those that visit the islands for these festivals, besides residing at various accommodation options, will also be consuming all their meals and drinks from restaurants, cafes and bars.
This year, which is the first year of the festival, Abode is expected to have a direct economic valueadded impact of around €330,000, while directly effecting over 630 jobs. Overall, directly and indirectly, Abode is expected to have an economic impact of around €630,000 in its first year, while effecting around 1,100 jobs.
MTA executive chairman Gavin Gulia was thrilled with the addition of Abode to the Maltese Islands’ Festival list, stating that Abode is a staple name in the party scene, having a residency in Ibiza at one of the most wellknown clubs, Amnesia.
Dr Gulia continued by saying that being able to attract such a great name in the industry is a testament to the MTA’s hard work as well as the appeal of the Maltese Islands, both to the organisers as well as to their fans.
Dr Gulia concluded by saying that the figures expected for the first year are tremendous and he truly wanted to thank all those involved for their hard work and effort in making sure this event, as well as all the others, are a great success.