‘Change can ei­ther be re­sisted or turned into a busi­ness op­por­tu­nity’

The Malta Business Weekly - - FRONT PAGE -

“Change can ei­ther be re­sisted or turned into a busi­ness op­por­tu­nity,” said Chris­tian Pere­gin from Lovin Malta as he was ad­dress­ing E-Com­merce in Prac­tice – Tak­ing your busi­ness to the next level on 30 May.

The event, which was or­gan­ised by the Mar­ket­ing Com­mit­tee within the Malta Cham­ber, aimed at help­ing busi­nesses learn more about the avail­able help to set up an e-com­merce ven­ture as well as get in­spired by busi­nesses who have been in­no­va­tive in their use of dig­i­tal me­dia.

Pere­gin explained how in an ever-chang­ing en­vi­ron­ment, es­pe­cially in the realm of news and in­for­ma­tion, Lovin Malta’s overnight suc­cess was down to cor­rectly read­ing the au­di­ence’s ap­petite for qual­ity and di­ver­sity of con­tent, while cap­i­tal­is­ing on new com­mer­cial op­por­tu­ni­ties that arose.

Matthew Bezzina, who also pro­vided an in­spi­ra­tional ac­count of his ex­pe­ri­ence as founder of eCabs said that the use of tech­nol­ogy gave his busi­ness the re­quired edge, to es­tab­lish it­self as the coun­try’s largest player in the sec­tor. Un­der­stand­ing the mar­ket and as­sur­ing ef­fi­ciency in the run­ning of the cab ser­vice was key for the busi­ness to grow.

Wel­com­ing guests to the wellat­tended event, [res­i­dent Frank V. Far­ru­gia said that the Cham­ber took pride in pro­vid­ing its mem­bers with the nec­es­sary tools to help them ven­ture into new projects, as well as hand-hold new and bud­ding busi­nesses.

Far­ru­gia noted that the event was pro­vid­ing mem­bers with ac­cess to as­sis­tance avail­able from govern­ment and rel­e­vant author­i­ties for busi­nesses to set up their e-com­merce ven­tures.

Mar­ket­ing Com­mit­tee chair­per­son Louis Olivieri said that the mar­ket­ing needs of busi­nesses were chang­ing, as they re­flected the chang­ing needs of to­day’s so­ci­ety. E-com­merce was in fact a nat­u­ral pro­gres­sion of a so­ci­ety that was in­creas­ingly mov­ing its ac­tiv­i­ties on­line.

The event also fea­tured pre­sen­ta­tions on avail­able funds and tools for busi­nesses to set up their on­line e-com­merce oper­a­tions.

Aldo For­mosa from the Mea­sures and Sup­port Divi­sion within the Min­istry for Euro­pean Af­fairs and Equal­ity explained the pa­ram­e­ters of the e-Com­merce Grant Scheme, which is sup­ported through the Euro­pean Re­gional De­vel­op­ment Fund. The e-Com­merce Grant Scheme is aimed at en­cour­ag­ing and sup­port­ing en­ter­prises to in­crease their com­pet­i­tive­ness by adopt­ing e-com­merce through on­line sales in their daily oper­a­tions.

Denise Borda spoke about the Malta Com­mu­ni­ca­tions Au­thor­ity’s work to over­see as well as sup­port the de­vel­op­ment of eCom­merce in Malta. She gave an out­line of the dif­fer­ent ini­tia­tives that the Au­thor­ity is cur­rently of­fer­ing with the aim to as­sist busi­nesses and in­di­vid­u­als take their busi­ness on­line.

An in­for­ma­tive ques­tion and an­swer ses­sion con­cluded the event.

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