The 2018 MIM Marketing Gathering presented by the Malta Institute of Management in collaboration with the European Marketing Confederation

For the second year running, the Malta Institute of Management (MIM) is organising a marketing conference in collaboration with the European Marketing Confederation (EMC) with a run up of top notch international keynote speakers. Entitled ‘The 2018 MIM Marketing Gathering’. The conference will be held at the Luzzu Conference Centre, Qawra on Friday, 16th November 2018.

Prof. Dr. Ralf Strauss will present ‘Digital Business Excellence – Successful vs. NonSuccessful Digital Transformations’. Digital transformation is a hot topic for companies across the globe. Executives in all industries use digital advances such as analytics, mobility, social media and smart embedded devices to reshape customer relationships, internal processes, and value propositions. Executives across different industries in marketing and sales realise how quickly digital technology has disrupted industries (such as media) in the past decade and now know they need to pay attention to changes in their own industries. The majority of executives are aware of the pressures they feel from competitors and customers to speed up their digital transformation. However, organisations adopt digitally driven changes at varying paces and experience varying levels of success.

Still the fear exists on what the best way would be to truly reshape their businesses and business models through digital transformation. Other companies gain some value from transforming parts of their businesses, but are only partially fulfilling their true potential through digital transformation and some have not yet begun their digital transformation journeys. Therefore, Ralf will describe patters in digitalization, namely the differences between successful and non-successful companies.

Rosita Wolfe, Head of Marketing and Communications at Ireland’s National Concert Hall will deliver a keynote on ‘The power of Marketing - How an organisation may gain a competitive edge through incorporating a marketing mindset in its vision, mission and values’. Rosita will discuss how to build a marketing culture in an organisation that is customer centric and that considers the latest trends and developments including brand, corporate identity, CX, and content marketing, amongst others. Participants will be exposed to real-life success stories from companies around the world and lessons learned”.

Prof. Dr. Ralf E. Strauss is Managing Partner at Customer Excellence GmbH, a consulting company, he is Chair-

man CMO Community, Chairman digital CMO Community, President German Marketing Association (DMV), Vice Chairman European Marketing Confederation (EMC), Managing Partner CMO Academy GmbH as well as Professor for Digital Marketing & EBusiness HSBA Hamburg.

Ralf started his career as a consultant at Gemini Consulting in the area of marketing, sales and IT transformation. After many years in marketing and the development of many showcases in marketing planning, he was asked to take over the role as Global Vice President for the Product Management of SAP CRM Marketing. During this time he developed showcases using State-of-the-Art technologies such as In-Memory Computing for High Volume Customer Segmentation (patented), created and implemented a Web 2.0 strategy. During his years as Senior Vice President Digital Transformation Marketing & Sales at Volkswagen, he was responsible on the business side for the large scale digital transformation of the Volkswagen Group, covering projects such as “Digital Business Strategy” or “CRM”. In his role today as a consultant, he is supporting companies in retail, insurance, fast moving consumer goods as well as automotive companies in the digital transformation.

Rosita Wolfe has positioned Ireland’s most popular venue, the National Concert Hall, as an international leader, evidenced by awards in marketing, PR, sponsorship, digital and CX. She previously worked with Eir (Ireland’s telecoms incumbent) as market analyst in the mergers and acquisitions team, moving on to work in international marketing for Eir’s operations. She has consulted with a range of companies and lectures in arts marketing.

Rosita has published a number of papers in the fields of marketing, communications and sponsorship, and has presented at a range of international conferences. A marketing graduate of Dublin Institute of Tech- nology, Rosita also holds a Masters in Commerce from University College Dublin specialising in Sports Marketing. She was made an honouree Fellow of the Marketing Institute in 2007 and is a current member of the Board of Directors of the Marketing Institute of Ireland.

This conference is part of the Malta Institute of Management’s (MIM) mission to enhance the management profession in Malta within a broad international framework focusing on developing the competence, ethics and effectiveness of managers. In this case, to encourage the effective use of marketing principles to reach organisational goals, whether for profit or non-profit making.

The conference will be followed by lunch, set in an environment where participants will have the opportunity of meeting with the speakers personally.

Registration can be made by phoning +356 21 456 819 or via email at events@maltamanagement.com