Mapfre Middlesea embraces digital changes to move forward
Mapfre, a global Insurance company operating in 47 countries across five continents, has launched the Digital Challenge in an attempt to adapt the company’s working culture to the rapid changes in technology.
The Digital Challenge has four lines of action: work environment with flexibility and agility; technological mobility tools towards a more collaborative work and knowledge sharing; new behaviours and ways of leadership and different ways of compensating and recognising employees, namely feedback on a day-to-day basis and short-term objectives.
"All of us at Mapfre must be committed to providing solutions for this new reality. The technological and social disruption we are experiencing spawns opportunities for our business and our company. The greatest challenge will be to have a team capable of dealing with this digital challenge," stated Mapfre's chairman and CEO, Antonio Huertas.
This concept is also being embraced by Mapfre Middlesea in Malta. “The Digital Challenge is driving a change in our way of working, which will allow us to move successfully forward in a digital environment. This change must come hand-in-hand with new behaviours and habits that can help us adapt our culture to this new reality, taking advantage of the strengths and values of Mapfre, which have always characterised us,” said Felipe Navarro, president and CEO of Mapfre Middlesea.
“Our main objective is to enable each one to carry out his work at any place and anytime, managing his own time, always according to the business needs and the compromises of other colleagues, meetings, projects and training.
The most important thing is no longer the presence. What matters is to achieve the results and our objectives, developing our projects and adding our value to the company. We need to be trust based and results driven, focusing on the output rather than the input,” said Ines Silva, chief officer HR at Mapfre Middlesea.
This Digital Strategy will allow decisions to be taken quickly and efficiently, putting the client at the centre. “What we want is a work environment less hierarchical and much more collaborative, diverse and based on mutual respect where the communication, active listening, empathy and trust are key,” said Ines.
As part of this strategy, Mapfre is also working on new work spaces that allow for more cooperation innovation, agility, productivity, well-being and closer hierarchical relations.