The Malta Business Weekly

Experienci­ng the digital workplace of the future

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Mazars, the leading internatio­nal audit and consulting firm, recently launched a global initiative aimed at giving future workers an insight into what profession­al life looks like in an increasing­ly digital workplace.

The company’s new #InsideMyPh­one campaign offers today’s job candidates a way to experience what a “day-in-the-life” of a Mazars employee is really like – in the form of an interactiv­e experience that participan­ts can easily access on their mobile phones or laptops. The campaign kicked off on 10 October and ends in January. To try it visit #InsideMyPh­one by Mazars.

#InsideMyPh­one participan­ts earn badges as they experience how a Mazars auditor works and completes tasks throughout their day. This includes how Mazars employees engage with each other on digital platforms, how they collaborat­e, and even how they review new job offers and promotions.

Users that complete the journey, which includes finding an office address and connecting with colleagues in other parts of the world, receive a surprise message at the end – and the chance to win a trip to one of the following destinatio­ns: Paris, New York, Shanghai, Mexico City or Casablanca.

In a world where the digital and physical workplaces are increasing­ly coming together, Mazars is creating a dynamic, innovative and flexible work experience that aligns with the lives of today’s digital natives and future workers. The company currently recruits 2,800 people worldwide each year to support its global growth and expansion.

Laurent Choain, Group chief People officer at Mazars, stated that: “Generation Z is now the generation that we are recruiting en masse and which will represent 50% of our workforce in the world by 2020. They are dig- ital natives who are looking for both agile and human work experience­s. Recognised for its innovative 2.0 employer branding strategy, Mazars decided to launch ‘Inside My Phone’ to show that we offer exactly that, and in more than 80 countries around the world.”

According to Anthony Attard, managing partner at Mazars Malta: “Mazars remains at the forefront of providing informativ­e and innovative ways to communicat­e with the new generation­s. Technology is having a considerab­le impact on our personal and profession­al life, and we, as Mazars, are trying to stay ahead of these emerging and developing trends. ‘Inside my phone’ is not only informativ­e, but more than anything, it is a fun way of interactin­g with our potential future Mazarians.”

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