A Bud­get aimed at im­prov­ing the qual­ity of life

The Malta Business Weekly - - NEWS -

MHRA has con­sis­tently stated that the key to the suc­cess of tourism is con­nec­tiv­ity, prod­uct en­hance­ment and sustainability. In this light MHRA wel­comes the news that Air Malta has suc­cess­fully reg­is­tered pos­i­tive re­sults in per­for­mance and its growth prospects, as an­nounced in the Bud­get.

Specif­i­cally, MHRA notes the vi­sion be­ing set for Air Malta as the Air­line for the Mediter­ranean: an over­all ex­pan­sion­ary strategy that in­cor­po­rates de­vel­op­ment of new routes and new air­lines. These growth prospects are sup­ported by the sub­stan­tial in­crease in MTA’s bud­get from €55m to €72m.

In terms of prod­uct en­hance­ment MHRA com­mends gov­ern­ment’s in­ten­tions to max­imise the col­lec­tion of the eco-con­tri­bu­tion which will fur­ther help to im­prove the tourism prod­uct through em­bel­lish­ment ini­tia­tives. In­deed, the Paceville em­bel­lish­ment project is a step in the right di­rec­tion as it aims to raise the bar for the tourism prod­uct. Marsaxlokk, Birzeb­buga, Xlendi, Gzira and Msida prom­e­nades also got a spe­cial men­tion for em­bel­lish­ment. MHRA feels that other im­por­tant tourism zones like Bugibba and the north­ern part of the is­land must also be con­sid­ered.

The coast re­mains a very im­por­tant com­po­nent of the tourism prod­uct and the an­nounced beach de­vel­op­ment projects for both ex­ist­ing and pro­posed new beaches, will con­trib­ute to im­prov­ing the tourism of­fer.

Other prod­uct im­prove­ment projects such as road in­fra­struc­ture, man­age­ment plans of Natura 2000 parks, im­prove­ments in pub­lic trans­port and in­vest­ment in cul­ture will im­prove our com­pet­i­tive edge on the mar­ket. MHRA expects more ef­fec­tive and co­or­di­nated ef­forts in the clean­ing and up­keep of the en­tire des­ti­na­tion, to en­hance the Prod­uct Malta ex­pe­ri­ence.

The an­nounced mea­sure to im­prove the safety and se­cu­rity of our is­lands is a very im­por­tant mea­sure which will con­tinue to un­der­line Malta as a safe and qual­i­ta­tive des­ti­na­tion. Fur­ther­more, MHRA calls for stricter en­force­ment of reg­u­la­tions to se­cure a level playing field among the op­er­a­tors in the sec­tor.

We con­sider the var­i­ous mea­sures an­nounced in the Bud­get to be favourable and will con­trib­ute pos­i­tively to sus­tain fur­ther eco­nomic growth in the year to come. MHRA re­it­er­ates that growth prospects have to be sup­ported by a longterm, holis­tic and sus­tain­able plan, based on qual­ity and so­cio-eco­nomic ben­e­fits for the coun­try.

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