Maersk transformation sees MCC and Seago folded into Sealand brand

The Malta Business Weekly - - NEWS -

In the on­go­ing transformation of the A.P. Moller-Maersk Group, the Asia re­gional line MCC Trans­port, Euro­pean re­gional line Seago Line and its Amer­i­cas re­gional brand Sealand have been uni­fied un­der one brand, Sealand – a Maersk Com­pany.

“Op­er­at­ing in dif­fer­ent parts of the world, MCC, Sealand and Seago Line have built a sim­i­lar value proposition and close re­la­tion­ships with cus­tomers.” The three com­pa­nies will con­tinue to op­er­ate in­de­pen­dently, as they will op­er­ate as Sealand Asia, Sealand Europe & Med and Sealand Amer­i­cas. Con­se­quently, the three teams in three lo­ca­tions, Singapore, Copen­hagen and Mi­ami re­spec­tively would re­main un­changed.

The in­te­grated com­mer­cial or­gan­i­sa­tion will op­er­ate with one man­age­ment team, one sales force, a prod­uct or­gan­i­sa­tion and one customer ex­pe­ri­ence or­gan­i­sa­tion. The sim­pli­fied nam­ing struc­ture for these brands will help strengthen brand recog­ni­tion and en­sure clar­ity of choice for cus­tomers. “They are all stand­ing for speed, agility and care – val­ues that have proven to be core driv­ers for the cus­tomers of all three in­trare­gional brands,” a Maersk state­ment claimed.

“As part of the larger Maersk fam­ily we will con­tinue to be your re­gional part­ner with the ben­e­fit of their global scale and reach. Be­cause the only thing chang­ing is our name,” Sealand – A Maersk Com­pany said in its press re­lease.

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