McDonald’s licencee Premier Capital holds major event in Greece
More than 400 people from six countries travel to Greek resort
Premier Capital plc, the Malteseowned developmental licencee for McDonald’s in six European markets, has flown all its team leaders to Greece for the second consecutive year to host its Communication Day. This major investment event, now held twice in a row at the Westin’s Costa Navarino resort, brings together more than 400 people from Premier Capital’s markets Estonia, Latvia, Lithuania, Greece, Malta and Romania.
Attendees of the three-day event included team leaders from Operations, Supply Chain, Finance, Marketing & Public Relations, HR, Legal, IT, Development, Administration and 280 McDonald’s restaurant managers. Jo Sempels, McDonald’s Corporation’s vice-president Foundational Markets Europe, was guest of honour. Costa Navarino is one of the largest luxury resorts in Greece, offering stunning sea and mountain settings for guests.
Themed Together Towards Tomorrow, Communication Day this year underscored the business benefits derived from crossmarket knowledge sharing and collaboration as Premier Capital’s teams work to revolutionise the McDonald’s experience in its markets. Teams were encouraged to pursue further growth by working together to develop expertise, experience and best practice in order to build a solid business across the markets.
Premier Capital’s business continued to grow this year, increasing its year-on-year growth momentum. Comparable sales and guest counts grew at a faster rate this year and currently surpass last year’s figures by 11.1% and 5.5% respectively.
All markets shared their plans for 2019, the main focus of which is to direct considerable investment and training into Experience of the Future, McDonald’s revolutionary service model. It features increased innovation, including mobile applications, high functionality self-ordering kiosks, table service with infrared customer location technology and McDelivery.
Customers already enjoy all of Experience of the Future’s features in Estonia, Latvia and Lithuania, while other markets are seeing their rapid introduction month-on-month. Customer growth and retention and enhanced service levels will continue to be key priorities for each market with wider variety, premium products and in-store modernisation.
Later in the programme, attendees enjoyed a grand party with live entertainment and a colourful fireworks finale.
“Our teams enjoyed their stay in Greece so much last year that we decided to return to Costa Navarino for a second year to hold our Communication Day,” Premier Capital managing director Victor Tedesco said. “The investment in holding large-scale events like this is significant but the return is immeasurable. In Greece, we were able to treat our teams to a luxury holiday setting as a way of thanking them for the remarkable results they are achieving.
“It is also a unique opportunity to bring all our key people together so that they can update everyone on the developments around the Group and for them to share their experiences. Our people bring the McDonald’s experience to life in our restaurants. We have a great future ahead of us, thanks to them.”