Redefining global real estate with Malta Sotheby’s International Realty

We are living in a world of uncertainty and fluctuation. Continuous instability within a global political arena and unpredictability of global financial scenes results in greater difficulty in placing a safe and sound investment. Various markets fail to perform to the level or even completely collapse under pressure. Only the selected few keep demonstrating a strong performance and therefore provide an asset class appealing for investment purposes − the global real estate market is one of them.

Numerous reports on the development and achievements of the global real estate market prove the market’s continuous strong performance. An executive summary of Emerging Trends in Real Estate®, The global outlook for 2018 states: “Real estate has rewarded investors with strong returns in a world of falling interest rates and established business models. The positive outlook for the global economy is an encouraging sign with rewards that will continue for some time to come.” Clearly, the global real estate market is on a rewarding path, not least thanks to its established practices and regulations.

Yet, some might argue that it is thanks to continuous process development and innovation that led the real estate market to its current flourishing state. Such claim is not without supporting grounds. The real estate industry has been constantly adapting changes within the scene, from developers adopting their new developments to meet the needs of millennials, to real estate brokers constantly developing their marketing and sales tools to meet the taste of the new generation of buyers. One of the biggest developments in the industry indeed continue to be stimulated by the real estate brokers, many of which introduce various innovate marketing and sales tools to keep the market prosperous.

The global real estate network of Sotheby’s International Realty is one of the most prolific developers of new market tools currently operating. With the launch of the Global Referral Network, Sotheby’s International Realty (SIR) can now refer a client between 1,000 offices across 72 counties and territories in an efficiently and secure manner – a stunning achievement to cover the global needs of real estate buyers and sellers. Another fascinating tool that enables agents to update their vendors on the market exposure of their property easily and efficiently is ListTrac, introduced by Sotheby’s International Realty. ListTrac automatically generates interactive reports for property owners to keep in touch with their listings and inform them on its market performance, therefore keeping property owners updated and informed.

Another fascinating set of tools demonstrates the technological advances the global real estate market achieved so far − Curate and RoOomy, both introduced by Sotheby’s International Realty. Curate is a virtual staging app that transforms interiors into anything a home buyer might want to see.

By showing the user how the space can look, Curate transforms the home viewing experience for both the agents and the buyers, encouraging imagination to play with the interior and therefore connecting the individual to the space on a deeper personal level.

RoOomy is the leader in virtual staging technology, specialising in 3D/AR/VR content creation and application development that enables to transform an empty room into a carefully staged furnished room in a variety of interior designs. The tool enables agents to lift up an empty property and therefore make it easier for homes buyers to visualise themselves in the space.

Both Curate and RoOomy are market tools unique to Sotheby’s International Realty network.

Exciting developments, within the real estate market, are not limited to new technology and advances within the internal brokerage structure. Marketing tools are of tremendous importance to the global real estate market performance and therefore a great effort is placed to expand and enrich the industry’s marketing tools.

The most dazzling and daring marketing initiative so far, however, is the launch of SIR Video Instants on the screens of Times Square in New York City. Sotheby’s International Realty is the only real estate brokerage to represent the best of global real estate within the iconic landmark of Times Square − displaying to an audience of approximately 1.5 million passing people every day. Staying on the forefront of innovation, Sotheby’s International Realty will continue to develop and implement new tools to support and fuel the global real estate market for ever-growing performance.

To find out more about the latest tools and initiatives offered by Malta Sotheby’s International Realty, phone on +356 2010 8070, email info@sir.com.mt or visit www.maltasothebysrealty.com