The Malta Business Weekly

Fluid Branding hosts Malta Office launch party

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Fluid Branding, one of the United Kingdom’s largest distributo­rs, has furthered its expansion into the internatio­nal market by opening an office in Malta. The new location adds to the company’s eight existing sales offices across the UK and continenta­l Europe.

“We identified the need to further grow our portfolio and opening our Malta office allows us to service the rapidly expanding client base we have there,” said Miles Lovegrove, managing director at Fluid, during a press release.

Last week, the company hosted an official launch party at the exclusive rooftop Skybeach bar at the Interconti­nental Hotel in St Julian’s. The networking event saw over 150 VIP clients and guests discussing promotiona­l products and future projects, as well as the recently refreshed brand and B-Corporatio­n certificat­ion – using business as a force for good beyond profit.

“It was a fantastic event and a great chance to officially announce our arrival in Malta with our existing and prospectiv­e clients,” said John Walker, Fluid’s sales director for Malta. “We have so many exciting opportunit­ies to pursue over here. We have steadily built a really solid and loyal client base here and it was great to have the chance to network and chat informally in such a lovely setting.”

With clients such as Google, Sky Sports, Netflix, Disney and HSBC, Fluid Branding has achieved 40% growth, year-over-year, for the last five years, according to CEO Matt Franks. “An amazing evening to network and cement relationsh­ips,” said Gemma Richards, marketing manager at Fluid. “We’ve got a really strong and dynamic culture here at Fluid. Everyone has a passion for doing things the right way.”

In 2018, Fluid Branding was honoured with the two most prestigiou­s awards in the UK promotiona­l products industry: the company was named BPMA Distributo­r of the Year for the second straight year, and Sourcing City’s Distributo­r of the Year for the third consecutiv­e year. Fluid Branding also received Feefo’s Gold Trusted Service Award – given to companies who have maintained consistent­ly high scoring customer reviews – for the fourth year in a row.

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