Ford starts production of Puma Crossover

Volume production of the innovative and electrified new Ford Puma is now underway at Ford’s state-ofthe-art manufacturing facility in Craiova, Romania.

Offered with advanced Ford EcoBoost Hybrid 48volt electrified powertrain technology, Ford’s new SUV-inspired compact crossover is the first hybrid vehicle to be manufactured in Romania.

Ford has employed an additional 1,700 staff and invested approximately €200m at its Craiova facility to support production of the model that combines mild-hybrid fuel efficiency, *best-in-class uncompromised load space and seductive style – taking Ford’s total investment in Craiova to almost €1.5bn since 2008.

The new Ford Puma is among eight electrified vehicles that Ford is bringing to market in Europe this year. Earlier this year, Ford announced that every new Ford passenger vehicle nameplate will include an electrified option – either a mild-hybrid, full-hybrid, plugin hybrid or all-electric – delivering one of the most comprehensive line-ups of electrified options for European customers. The company expects electrified powertrains to account for more than half of the company’s passenger vehicle sales by the end of 2022.

Alongside sophisticated mild-hybrid powertrain technology, the charismatic new Ford Puma offers head-turning SUV proportions; versatile 456-litre maximum load space including the innovative Ford MegaBox; confidence-inspiring technologies including Adaptive Cruise Control with Stop & Go, Speed Sign Recognition and Lane Centring and premium comfort features including segment-first lumbar massage seats.