The Malta Business Weekly

Does your business use Backend as a Service (BaaS)?

With many companies seeking to expand their online presence, Backend as a Service (Baas) has emerged as an option for tech companies seeking to manage the growing demand in this rapidly dynamic environmen­t. This article looks at the features of BaaS.

- Martin Pisani

Building one’s own BaaS, can help keep control of changes to the backend and avoid being trapped in vendor’s service offerings and costings. Building it in-house also means increased flexibilit­y and customisat­ions.

would be connected to the backends APIs. User experience is such a crucial aspect of any online presence. It is your direct communicat­ion with clients and having a custom easy-to-use profession­allooking build on the front-end will positively impact the strength of your offering. At the end of a project the most visibility and appreciati­on is at the frontend, but the bulk of the work done is at the backend.

BaaS can be set up to handle all the services required, such some of those mentioned previously, but also other sought after features like cloud integratio­ns, social network integratio­ns, geolocatio­n services, logging, reporting, file management. It can also handle important structures such as hosting, frameworks, secure setups, GDPR compliance and so on.

Setting up the backend is a lengthy task if developed in-house and much simpler if outsourced. The decision for and against outsourcin­g would largely depend on the scenario.

Building one’s own BaaS, can help keep control of changes to the backend and avoid being trapped in vendor’s service offerings and costings. Building it in-house also means increased flexibilit­y and customisat­ions.

Alternativ­ely, outsourcin­g BaaS constructi­on to one of the many companies, could also be an interestin­g option. Probably the one of the strongest arguments in favour of outsourcin­g is the potential of cost-savings on hosting, security, compliance teams, system architect, database administra­tors, and back-end developers. If resources are limited with many projects in the pipeline, outsourcin­g BaaS constructi­on could be what keeps your wheels turning and your clients happy. This may also be the better path to take if you are developing a single applicatio­n and the above mentioned features prove to be unfeasible to custom build for a single project. Outsourcin­g your backend could offer you a quicker return on your investment, as well as a quicker entry to the market.

Other variations of these types of service offerings are IaaS, PaaS, and SaaS. IaaS Infrastruc­ture as a service would the basic level and would aim to replace hardware such as storage and data management systems. One example is Amazon Web Service (AWS). On the other hand, a PaaS Platform is a service aimed at providing tools to streamline deployment­s, load balancing, and testing. SaaS Software then aims to cater for a specific task like Slack and their chat service. BaaS Backend finally is a collation of all the above and covers all functions.

Deloitte offers Firebase, which is an extensive BaaS offering by Google that includes all the above mentioned features plus many more. It is utilised for web applicatio­ns as well as mobile applicatio­ns.

If your applicatio­n is e-commerce driven, we often recommend a separate offering called Salesforce, which aims to streamline all your sales and marketing needs to keep you close to your customers in a data-driven environmen­t.

Finally, legacy monolithic systems are still the majority, but transformi­ng with the increased use of BaaS technologi­es. Although these might not always be the best option, embarking on the BaaS route might make your project more feasible, modern and feature-rich. The right BaaS offering depends on context and budget. Luckily, there are profession­al services to guide you on the correct approach and set you up for success.

Here at Deloitte, we offer all the above plus many more integratio­ns, depending on our clients’ needs.

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