The Malta Business Weekly

Bitcoin accepted at local luxury brand

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Local luxury goods brand Edwards Lowell has teamed up with cryptobrok­erage Instacoins, to allow for Bitcoin purchases in-store.

The family-owned retailer, who introduced ROLEX to Malta in the 1930s, has embraced the demand for swift and secure transactio­ns via new technology and is paving the way in local crypto-payments, thanks to Malta-based Instacoins.

“Edwards Lowell has always positioned itself at the forefront of consumer demand and technology. We are proud of our partnershi­p with Instacoins, as we are now able to promise our esteemed customers a safe and secure shopping experience through crypto. We believe this is the way of the future,” says Malcolm Lowell, Edwards Lowell Managing Director.

Instacoins Founder Adrian Kreter says: “There is an evergrowin­g demographi­c who wants to use cryptocurr­ency to finance their purchases – from everyday goods to luxury items. Merchants have, however, generally been reluctant to offer this option to their customers,” says Adrian Kreter, Instacoins Founder.

“It is with great pleasure that Instacoins welcomes on board Edwards Lowell, who have once again shown they are the frontrunne­rs not only in the luxury space but also in offering cryptocurr­ency payment options,” adds Mr Kreter.

Instacoins Ltd. is a Maltese-registered cryptocurr­ency brokerage. Its mission is to provide a simple and secure buying process. Through this partnershi­p, Edwards Lowell clients will be able to use Instacoins as a crypto-to-fiat gateway, when shopping in any of their St Julian's, Valletta, Sliema and Portomaso outlets .

If you would like to know more about this partnershi­p, visit www.instacoins.com/news or get in touch with Edwards Lowell via e-mail info@elcol.com.

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 ??  ?? Adrian Kreter – Instacoins Founder
Adrian Kreter – Instacoins Founder
 ??  ?? Malcolm Lowell – Edwards Lowell Managing Director
Malcolm Lowell – Edwards Lowell Managing Director

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