The Malta Business Weekly

Positive outlook for restaurant­s emerges in latest ACE survey

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The second ACE member's sentiment survey for the month of May portrays a general positive outlook in relation to forecasted restaurant performanc­e from respective owners.

Since restaurant­s re-opened until midnight, 54% of respondent­s reported a good performanc­e, whereas 36% of respondent­s reported an average restaurant performanc­e. On the other hand, less than one tenth of respondent­s were unhappy with their restaurant's performanc­e since restaurant­s have been allowed to resume with their evening activities.

The survey notes that almost one third of the respondent­s have only opted to open their establishm­ent on 24 May (not before), despite the easing of restrictio­ns since 10 May.

Only 10% of respondent­s had been expecting their restaurant to perform negatively during the long weekend between Friday, 4 June and Monday, 7 June, the survey found.

The survey also noted that half of the respondent­s are offering discounts or incentives (apart from government vouchers) to increase consumptio­n. This has triggered the ACE voucher scheme where a group of these restaurant­s have launched under the ACE umbrella. In addition, twothirds of the respondent­s opted to engage in advertisin­g their restaurant services in a bid to re-gain business momentum since 24 May.

"On another note, one may argue that delivery services may have offered a lifeline in terms of cash flow for restaurant­s during the past 18 months. Despite such dependency on the delivery services, sentiment among restaurant owners still varies exponentia­lly. Figures show that 36% of respondent­s intend to maintain their delivery services, yet 27% of respondent­s claimed their intent towards the elimi

nation of delivery services. This has been coupled also with 17% of respondent­s opting to resort to pre-covid-19 take-out menus, while 14% of the response rate shifted towards an effort in making further investment­s geared towards delivery services," an ACE statement read.

The general positive feeling was echoed mainly by establishm­ents located in prime locations while the average and not positive feedback seem to be located in less central areas.

The list of establishm­ents participat­ing in the ACE voucher scheme may be found on https://acemalta.org.mt/. More establishm­ents are enrolling on a regular basis so the general public is encouraged to visit the website regularly.

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