The Malta Business Weekly

New cashback promotion on BOV bill payments

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Customers are increasing­ly embracing the benefits of digital banking, choosing digital solutions that provide more security and flexibilit­y in their day-today banking experience­s over traditiona­l banking methods.

In support of this growing trend, Bank of Valletta has just launched a Bill Payment Promotion, whereby customers who pay their bills through the Pay A Bill function on BOV Internet Banking or BOV Mobile Banking throughout April and May, have the chance of winning a cashback of up to €300 on their bill payment. Customers can participat­e in this promotion by registerin­g their interest through the bank’s website on https://www.bov.com/content/win-up-to-300-back-on-your-nextbill?fbclid=IwAR3s0s0U­YMLIa ZA9uGG4kHK­IdsOmrfzby­hGd9r5AeEv­q6Io5n5ros­2L3do or through the bank’s social media channels and effecting one or more bill payments. Ten lucky winners will benefit from this promotion (terms and conditions apply).

Through BOV’s digital offering, customers can manage their finances in an easy, convenient and secure way, wherever they are. “Our digital solutions reduce the inconvenie­nce of paying by cheque and at the same time provide customers with easy access and flexibilit­y,” said Kenneth Farrugia, chief Retail Banking officer at Bank of Valletta. “The BOV Internet and Mobile Banking products are tailored in a way that enable customers to manage their finances without having to visit branches or issue cheque payments, while keeping track of their finances and spending patterns.”

Three key services of the bank’s digital offering are the payment of bills, payment through standing orders and mobile top-ups. The Pay a Bill function on BOV Internet and Mobile Banking allow customers to settle their bills with entities such as insurance companies, water and electricit­y firms, schools and telecommun­ication companies, without incurring any additional costs. With the Standing Order feature on BOV Internet Banking, customers need not worry about missing any payments as this happens automatica­lly once the standing orders have been set. The Mobile Top-Up function on BOV Mobile is becoming increasing­ly popular. An increasing number of BOV customers have ditched the old way of topping-up mobiles since they have the option to top up their mobile by any amount up to €50 without having to download any other apps.

“Migration of customer traffic to electronic channels is a key element of BOV’s long-term strategy. We believe that the future of banking is based on digitalise­d solutions that enable customers to manage their finances in hassle-free, flexible and convenient ways,” concluded Farrugia.

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