Kia Malta’s showroom: a new chapter in the brand’s exciting journey
The newly refurbished Kia Malta showroom was unveiled during an event on 14 September, where attendees were treated to the latest avantgarde technological innovation, encapsulating Kia’s unwavering commitment in providing an exceptional experience for car buyers and enthusiasts.
Continuing in line with its significant 2021 brand relaunch, projecting a fresh brand strategy, logo and slogan, the brand is elevating its showrooms with a design inspired by the Opposites United philosophy; a concept embodying a deliberate division of each showroom into two contrasting sections: a minimalist, customer-focused area with warm, natural tones and wooden surfaces, contrasted with a futuristic exhibition space. Kia aims to create an "infinite loop" of design identity that harmoniously blends disparate spaces, emphasising contrast and symmetry.
The evening's proceedings were set in motion with an introduction by Motors Inc. general manager Stephen Aquilina followed by Kia Malta's CEO, Matthew Fenech. Fenech shared the company's vision for the showroom and its role in shaping the future of automotive retail together with Kia's commitment to innovation, customer-centricity and a shared love for automobiles.
Attendees were treated to an exclusive preview of Kia's latest car models, each a masterpiece of modern engineering equipped with cutting-edge technology. These vehicles are a testament to Kia's unwavering dedication to sustainability, a commitment additionally reflected by the announcement of long-distance swimming environmentalist Neil Agius as the official brand ambassador. Neil’s tireless efforts and dedication to battling pollution and promoting sustainability resonates with Kia’s values, reflected in their environmentally conscious designs but also in their efficient and eco-friendly performance.
A short musical interlude by renowned Maltese singer, Ivan Grech, author and main singer of the famous band Winter Moods, also included an innovative twist, powered by a V2L (Vehicle To Load) technology connected to a Kia EV6 on display. This also demonstrates the brand's commitment to sustainable solutions and forwardthinking technology.
Kia Malta extends its invitation to the public in visiting and experiencing the newly refurbished showroom and forming part of Kia’s brand purpose and future strategy mantra: movement, inspiring innovation, design and technology in the world of mobility.