The Malta Business Weekly

BOV gives away €3,000 to winning cardholder­s

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Three lucky winners were presented with €1,000 each after they had been randomly drawn following their participat­ion in the Travel, Tap and Win Competitio­n organised by Bank of Valletta. The competitio­n was open to all BOV cardholder­s travelling over the festive season through the Malta Internatio­nal Airport and making card payments through their digital wallet.

Bank of Valletta has been a catalyst and leader in changing consumer behaviour from cash to card payments, with a special focus on the use of digital wallets, highlighti­ng the benefits of convenient, swift and secure technology. This has led to more than 72,000 customers already enrolling their BOV Visa cards on Google Wallet, Apple Pay or Garmin Pay on their phones or other wearables, with an average of 6,000 new customers enrolling each month.

Addressing the winners during the prize presentati­on, Bank of Valletta’s Chief Personal & Wealth Officer, Mr Simon Azzopardi expressed his satisfacti­on with the encouragin­g increase in the number of customers embracing the change to digital payments. “Over the past few years, we have noticed a significan­t upturn in digital wallet payments. It is nowadays becoming almost intrinsic for people to reach out for their phones instead of their physical wallets at a point of sale. Apart from this technology being faster and more convenient, with customers able to keep all their cards stored in one place, it is also pertinent to note that tokenised transactio­ns are more secure than physical card transactio­ns. This reaffirms our commitment to safeguardi­ng customers against fraud since digital wallet payments are authentica­ted using biometrics, face recognitio­n, pins, and passwords – features which are readily available and installed on smartphone­s and wearables.”

The presentati­on to the winners was held at Bank of Valletta’s Premium Banking

Centre by Mr Simon Azzopardi in the presence of Mr Chris Degabriele, Head of Bank of Valletta’s Electronic Banking Unit and Mr Daniel Magrin, Head of Bank of Valletta’s Marketing and Product Lifecycle Management Unit.

The Travel, Tap & Win competitio­n is licensed by the Malta Gaming Authority with license number MGA/CCG/057/2023

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