MTA wins Best Tourism Marketing Award for second consecutive year

he Malta Tourism Authority recently participated in the 31st edition of the Korean World Travel Fair (KOTFA) held in Seoul, South Korea, and was presented with the Best Tourism Marketing Award for the second consecutive year.

KOTFA is the largest and most important Consumer & Trade Fair in Korea, and aims to strengthen the competitiveness of the tourism industry in Korea by combining inbound and outbound tourism. The 2016 edition was attended by around 500 organizations hailing from 50 different countries.

Malta Tourism Authority’s CEO Paul Bugeja said: “Our participation at KOTFA has generated an encouraging level of interest from the Korean travel trade, media and the general public.”

Mr Bugeja added: “We are obviously extremely pleased that the MTA has once again won the renowned ‘ Best Tourism Marketing Award’, as this shows that the efforts being made both locally and internationally, including the Far East are being recognized by specialists in the field. I would also like to thank the MTA’s office in Japan for its excellent work in promoting the Maltese Islands in this discerning region.”

The Malta stand at KOTFA 2016 was manned by Shingo Endo, MTA’s representative in Japan and Korea. During the fair, Mr Endo was interviewed by various publications, including The Korea Travel News, which is the most popular travel industry newspaper in Korea.