Joe Roscoe ap­pointed Malta In­ter­na­tional Air­port’s brand am­bas­sador

The Malta Independent on Sunday - - STAGE -

Emerg­ing Maltese singer and song­writer Joe Roscoe has been ap­pointed Malta In­ter­na­tional Air­port’s brand am­bas­sador; a col­lab­o­ra­tion that will stretch over the next five years.

The 24-year-old artist, who is de­ter­mined to make him­self heard on the in­ter­na­tional scene, is cur­rently based in the United King­dom. As part of a spon­sor­ship agree­ment, Malta In­ter­na­tional Air­port will be back­ing the young mu­si­cian on his jour­ney to spread his mu­sic, which draws from a num­ber of gen­res and has an un­mis­tak­able hint of folk to it.

“I have al­ways been proud to say that I am Maltese, and to be able to rep­re­sent the is­land by work­ing with a brand such as MIA is a fan­tas­tic op­por­tu­nity that not many peo­ple get. While I love trav­el­ling and look­ing for new op­por­tu­ni­ties abroad, Malta will al­ways be home, and I look for­ward to pro­mot­ing all things that make it unique, warm and wel­com­ing, as I travel be­yond its shores,” said Mr Roscoe.

MIA’s PR and Mar­ket­ing Exec- utive Pa­tri­cia Dar­manin said: “Rep­re­sent­ing an is­land and its only air­port is a big re­spon­si­bil­ity, but we are pos­i­tive that Joe Roscoe is the right per­son for the role. While his drive and po­ten­tial are two qual­i­ties that are prized by the mu­sic in­dus­try, his sunny na­ture makes him a per­former au­di­ences can eas­ily warm up to. This part­ner­ship is, how­ever, more than just a col­lab­o­ra­tion with Joe Roscoe; it is our vote of con­fi­dence in lo­cal tal­ent, be­cause we be­lieve that Maltese artists should get the sup­port and recog­ni­tion they de­serve.”

Joe Roscoe first hit the lo­cal air­waves in 2012 with the re­lease of his orig­i­nal song How I feel About You. Since then, he has writ­ten a num­ber of other works, re­leased an iTunes al­bum, and com­pleted his stud­ies in sound de­sign and engi­neer­ing. In 2016, Joe Roscoe played a ses­sion on BBC In­tro­duc­ing, a ra­dio show that shines the spot­light on up-and-com­ing artists.

Fol­low­ing a sum­mer of play­ing gigs in dif­fer­ent lo­ca­tions in Malta, Joe Roscoe is now gear­ing up for a tour of live mu­sic venues across the United King­dom and Europe, which will be sup­ported by Malta In­ter­na­tional Air­port. He will also be join­ing Red Elec­trick on stage at their up­com­ing con­cert on the 22 Septem­ber.

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