‘MAINSAIL’ – Malta’s Premier Boats & Yachting Magazine
George Carol Issue 6 (Oct/Nov/Dec 17) of MAINSAIL is now out. MAINSAIL is the most instructive publication full of information on boats, yachting and marine related companies and items in Malta and beyond. Who’s Who, maritime history articles, cruising guide, latest news on major boat shows and regattas, full of information about mariners, people, yachting, shipping, charter, brokerage, cargo, shipyards, yachtyards, repair, maintenance, equipment, events, regattas, diving, and any other service a sailor, yachtsman or boater will need. Another quality publication brought to the B&Y industry by MBR Publications Ltd (MBR).
MAINSAIL blends the bestcontrolled circulation in boats and yachting publications, reaching the widest spectrum of delivery platforms. MAINSAIL is the undisputed authority on boats and yachting in Malta. Its first-class editorials, talented writers and award-winning photographers and designers set the standard for marine journalism. Each issue of MAINSAIL delivers definitive stories on the remarkable boats, people, destinations and products that drive this thriving adventurous industry. Written for boating enthusiasts of all experience levels, MAINSAIL reaches the heart of the active boating population with the best in human interest and real-life experience stories, insightful reviews, and expert advice and techniques.
Statistics of audience
• 90 per cent of readers work • 36 per cent are between 20 and
40 years olds • 34 - 40+ • 32 per cent of all readers are
executives at various levels • 85 per cent of our readers read every issue of the boats and yachting magazines • 70 per cent of our readers have their own motorboats or yachts • 17 per cent of our readers have
more than one boat
Circulation and readership
Read by audience of 15,000 per quarter
Total Circulation digital eversion flip-over: 200,000
MAINSAIL offers customers a wide yet easy-to understand range of advertising options, from banner adverts and textonly web links to targeted e-mail campaigns and more complex MBR’s website homepage animations.
Boat and yachting professionals are increasingly logging onto the internet to find the business contacts and information they require. Malta’s current internet user base of 178,003 (41.22 per cent of its combined population of 430,146), according to Internet Live Stats,
and this trend of more users ‘logging on’, combined with the arrival of Hotelier MAINSAIL and Malta’s most dedicated boats and yachting magazine, represents a truly valuable opportunity for business advertisers. By advertising on MAINSAIL and on the MBR’s eNewsletters, websites, FB, other portfolio publications and Malta’s premier business publication – the Malta Business Review – boats and yachting organisations of all sizes can now publicise information about their company, products, to highly targeted boats and yachting industry professionals working in Malta. MAINSAIL is a digest of boating and sailing news with a Maltese emphasis.
Advertising on MAINSAIL and on the e-Newsletter/s brings numerous benefits: • Credibility – MAINSAIL, Malta Business Review, Property & Life magazine, The Accountant, are among the most respected publications • A high targeted audience– due to the sector-specific nature of the publications, website and the tightly controlled circulation of the eNewsletters • Considerable benefits– the print and digital advertising packages include clickthrough reports that explain how visitors responded to your campaign • Branding– your digital artwork on Malta’s only 100 per cent dedicated hospitality portal will ensure your brand is at the forefront of buyers’ minds • Promotional opportunities– print and online campaigns take place in real-time, so if you advertise digitally users can immediately take advantage of your company’s campaign. The website www.mbrpublications.net attracts more than 15,000 visitors a month (November 2015/16). Please do not hesitate to get in touch if there is anything MBR can help you with. For advertising enquiries and further information, please send an email to Margaret Brincat at email@example.com, or call 9940 6743 / 9926 0162 / 2149 7814.