‘MAINSAIL’ – Malta’s Pre­mier Boats & Yacht­ing Mag­a­zine

The Malta Independent on Sunday - - BUSINESS & FINANCE -

Ge­orge Carol Is­sue 6 (Oct/Nov/Dec 17) of MAINSAIL is now out. MAINSAIL is the most in­struc­tive pub­li­ca­tion full of in­for­ma­tion on boats, yacht­ing and marine re­lated com­pa­nies and items in Malta and beyond. Who’s Who, mar­itime his­tory ar­ti­cles, cruis­ing guide, lat­est news on ma­jor boat shows and re­gat­tas, full of in­for­ma­tion about mariners, peo­ple, yacht­ing, ship­ping, char­ter, bro­ker­age, cargo, ship­yards, yacht­yards, re­pair, main­te­nance, equip­ment, events, re­gat­tas, div­ing, and any other ser­vice a sailor, yachts­man or boater will need. Another qual­ity pub­li­ca­tion brought to the B&Y in­dus­try by MBR Pub­li­ca­tions Ltd (MBR).

MAINSAIL blends the best­con­trolled cir­cu­la­tion in boats and yacht­ing pub­li­ca­tions, reach­ing the widest spec­trum of de­liv­ery plat­forms. MAINSAIL is the undis­puted author­ity on boats and yacht­ing in Malta. Its first-class ed­i­to­ri­als, tal­ented writ­ers and award-win­ning pho­tog­ra­phers and de­sign­ers set the stan­dard for marine jour­nal­ism. Each is­sue of MAINSAIL de­liv­ers de­fin­i­tive sto­ries on the re­mark­able boats, peo­ple, des­ti­na­tions and prod­ucts that drive this thriv­ing ad­ven­tur­ous in­dus­try. Writ­ten for boat­ing en­thu­si­asts of all ex­pe­ri­ence lev­els, MAINSAIL reaches the heart of the ac­tive boat­ing pop­u­la­tion with the best in hu­man in­ter­est and real-life ex­pe­ri­ence sto­ries, in­sight­ful re­views, and ex­pert ad­vice and tech­niques.

Sta­tis­tics of au­di­ence

• 90 per cent of read­ers work • 36 per cent are be­tween 20 and

40 years olds • 34 - 40+ • 32 per cent of all read­ers are

ex­ec­u­tives at var­i­ous lev­els • 85 per cent of our read­ers read ev­ery is­sue of the boats and yacht­ing mag­a­zines • 70 per cent of our read­ers have their own mo­tor­boats or yachts • 17 per cent of our read­ers have

more than one boat

Cir­cu­la­tion and read­er­ship

Read by au­di­ence of 15,000 per quar­ter

To­tal Cir­cu­la­tion dig­i­tal ev­er­sion flip-over: 200,000

MAINSAIL of­fers cus­tomers a wide yet easy-to un­der­stand range of ad­ver­tis­ing op­tions, from ban­ner ad­verts and tex­tonly web links to tar­geted e-mail cam­paigns and more com­plex MBR’s web­site home­page an­i­ma­tions.

Boat and yacht­ing pro­fes­sion­als are in­creas­ingly log­ging onto the in­ter­net to find the busi­ness con­tacts and in­for­ma­tion they re­quire. Malta’s cur­rent in­ter­net user base of 178,003 (41.22 per cent of its com­bined pop­u­la­tion of 430,146), ac­cord­ing to In­ter­net Live Stats,

and this trend of more users ‘log­ging on’, com­bined with the ar­rival of Hote­lier MAINSAIL and Malta’s most ded­i­cated boats and yacht­ing mag­a­zine, rep­re­sents a truly valu­able op­por­tu­nity for busi­ness ad­ver­tis­ers. By ad­ver­tis­ing on MAINSAIL and on the MBR’s eNewslet­ters, web­sites, FB, other port­fo­lio pub­li­ca­tions and Malta’s pre­mier busi­ness pub­li­ca­tion – the Malta Busi­ness Re­view – boats and yacht­ing or­gan­i­sa­tions of all sizes can now pub­li­cise in­for­ma­tion about their com­pany, prod­ucts, to highly tar­geted boats and yacht­ing in­dus­try pro­fes­sion­als work­ing in Malta. MAINSAIL is a digest of boat­ing and sail­ing news with a Mal­tese em­pha­sis.

Ad­ver­tis­ing on MAINSAIL and on the e-Newslet­ter/s brings nu­mer­ous ben­e­fits: • Cred­i­bil­ity – MAINSAIL, Malta Busi­ness Re­view, Prop­erty & Life mag­a­zine, The Ac­coun­tant, are among the most re­spected pub­li­ca­tions • A high tar­geted au­di­ence– due to the sec­tor-spe­cific na­ture of the pub­li­ca­tions, web­site and the tightly con­trolled cir­cu­la­tion of the eNewslet­ters • Con­sid­er­able ben­e­fits– the print and dig­i­tal ad­ver­tis­ing pack­ages in­clude click­through re­ports that ex­plain how vis­i­tors re­sponded to your cam­paign • Brand­ing– your dig­i­tal art­work on Malta’s only 100 per cent ded­i­cated hos­pi­tal­ity por­tal will en­sure your brand is at the fore­front of buy­ers’ minds • Pro­mo­tional op­por­tu­ni­ties– print and on­line cam­paigns take place in real-time, so if you ad­ver­tise dig­i­tally users can im­me­di­ately take ad­van­tage of your com­pany’s cam­paign. The web­site www.mbr­pub­li­ca­tions.net at­tracts more than 15,000 vis­i­tors a month (Novem­ber 2015/16). Please do not hes­i­tate to get in touch if there is any­thing MBR can help you with. For ad­ver­tis­ing en­quiries and fur­ther in­for­ma­tion, please send an email to Mar­garet Brin­cat at mar­garet@mbr­pub­li­ca­tions.net, or call 9940 6743 / 9926 0162 / 2149 7814.

Newspapers in English

Newspapers from Malta

© PressReader. All rights reserved.