The Malta Independent on Sunday
New Maltese arts and culture platform launches crowdfunding campaign
The Malta Arts and Culture Club (The MACC) offers membership to ‘champions of the arts’ via a crowdfunding campaign on local platform ZAAR. It is already endorsed by top Maltese artists including tenor Joseph Calleja and young Eurovision singer Christina
An exciting new online hub and benefits scheme for local arts and culture enthusiasts has launched a crowdfunding campaign on Maltese crowdfunding platform ZAAR.
The Malta Arts and Culture Club, also known as The MACC, is a start-up launched by Welsh artist and creative entrepreneur Laura Swale. The MACC operates firstly as a benefits scheme, which will offer members – which the Club calls “champions” – privileged pricing on tickets for theatre, cinema, heritage sites and attractions, as well as special offers on products, services, courses and events within the arts and cultural sectors in Malta. These will include art materials, music lessons, Maltese artisan crafts, printing and photographic services. It will also provide a place to interact with the Maltese arts scene, through a What's On events guide, chat forums for arts-related topics and a review forum linked to the events guide.
"The MACC is all about celebrating the incredible place that is Malta, along with the Maltese people’s indisputable passion for local culture,” says Swale. “Supporters of this crowdfunding campaign will be helping to sustain, celebrate, promote and share the arts to the home audience and visitors, while also giving them the chance to enjoy all of these experi- ences at a reduced price. The MACC will strengthen the creative sectors and showcase Malta's talents.”
The Club’s crowdfunding campaign on ZAAR was launched as a way of raising capital for the project while also offering supporters pre-ordered membership to the Club at a cheaper rate than the one that will apply after the Club’s official launch. All funds raised from the campaign will be used to develop its online platforms, mobile app and website. It has already caught the attention of top local personalities including young Eurovision singer Christina Magrin, Miss World Malta Michela Galea and top Maltese tenor Joseph Calleja, who described MACC as a “great initiative”.
“Crowdfunding is a great way for people to get involved and champion the arts,” continues Swale. “Our champions will be part of something very special right from the outset. Their feedback will help shape what the MACC becomes. They will have a platform to connect with likeminded people, to network, collaborate and review their cultural experiences, while also benefiting from great offers in the arts."
The MACC plans to develop into a comprehensive events guide, which will include special interest groups with their own discussion forums and relevant events, including MACC Artists, MACC Theatre and MACC Musicians.
While The Malta Tourism Authority has already endorsed the scheme and pledges its ongoing support, the MACC also welcomes other corporate donations from organisations wishing to preorder group memberships for their staff. Visitors are invited to visit www.zaar.com.mt for more information regarding The MACC crowdfunding campaign