The Malta Independent on Sunday
FUZETEA Zero celebrates surprising fusions that are unexpectedly delicious with Zero Calories
The brand supports the Coca-Cola’s Company strategy to give people more of the drinks they want – including low- and no-sugar options
Created through a fusion of tea, fruit and other natural ingredients, FUZETEA delivers a fresh, contemporary expression of tea. This new range comes in a multi-layered balanced infusion of teas, herbs and juices giving a unique blend of great tasting teas which will revive the senses.
The Zero range comes in Black tea blended with white peach whilst Green Tea is mixed with passionfruit for a unique sweet tangy low calorie option. FUZETEA is sweetened only from natural sources making it a low calorie alternative without the guilt feeling.
"FUZETEA is an exciting brand that we are delighted to bring to the Maltese market. We see a big opportunity to breathe some new life into the category and offer consumers a genuinely new proposition with new flavours, fusions and zero calories that will change the way they think about iced tea. We’re positioning tea in a way consumers have never seen before by delivering a brand experience defined by innovation. This also proves our vision to becoming a total beverage company and offering consumers more sophisti- cated flavours with less sugar and more benefits. Moreover the Zero range shows the real commitment to achieve the UNESDA sugar reduction pledge by 10 % by 2020, well ahead of its time. ” said Maria Micallef, COO at GSD Marketing Ltd.
With FUZETEA’s blend of natural ingredients – tea, juice and a touch of herbs – create delicious and stimulating flavour combinations that offer refreshment and provide moments of relaxation, appealing to both the body and the mind.