Virgin Atlantic’s former marketing director and founder of the Orange brand to address B2B Conference and Expo

Virgin Atlantic’s former marketing director and founder of the Orange brand, Chris Moss will be one of the keynote speakers of the first B2B Conference and Expo which will be held at Malta Fairs and Conventions Centre on Friday, 1 June. This was announced by the organisers of the conference and expo shortly after signing on the first in a list of high profile speakers.

Chris Moss is a highly reputed business innovator and entrepreneur with a track record of delivering. He has created three multi-billion dollar brands while sustaining bottom line growth through product, service and communications innovation. Moss has a wealth of experience across a wide range of industries including technology, telecommunications, travel and finance.

During his eight-year tenure as marketing director of Virgin Atlantic, Moss took the company from a single aircraft airline to one of the most preferred and innovative airlines in the world

Moss is also the founder of the telecommunications brand Orange and directed what is considered one of the most successful business launches in the last 20 years. He also led the brand switch from ‘On Digital’ to ‘ITV Digital’, the brand merger of Lloyds Bank and TSB and as CEO of 118 118 delivered a masterclass in how to move from market entrant to market leader.

Spread over one action packed day, the B2B Conference & Expo will bring together local and international expert speakers who will share insights and interact with the audience. Entrepre- neurs will also have the opportunity to network and share experiences with fellow business leaders during the event expo which will have over 100 different exhibitors and 1000 delegates. Registrations for the event are open at www.b2bexpomalta.com and entrance to the conference is free of charge.

Chris Moss