BNF Bank cam­paigns for pre­ven­tive ac­tion against breast can­cer

The Malta Independent on Sunday - - BUSINESS & FINANCE -

Join­ing the or­gan­i­sa­tions gen­er­at­ing aware­ness on breast can­cer in Oc­to­ber, BNF Bank launched a ‘Take Ac­tion To­day’ cam­paign for pre­ven­tive ac­tion. The bank sent mes­sages to its team and the pub­lic that pro­moted tak­ing de­ter­rents and risk re­duc­ing mea­sures which can re­duce the peril of dis­ease.

Per­haps the most sig­nif­i­cant ac­tion the bank took was that of of­fer­ing free mam­mo­grams to all its fe­male em­ploy­ees in the risk age group. “Over­com­ing dread and fear is one of the chal­lenges women need to take in or­der to get tested,” said Ali­son Grech, Se­nior Co­or­di­na­tor of Hu­man Re­sources at BNF Bank. “Tak­ing this cue, the bank of­fered free mam­mog­ra­phy exams to those team mem­bers who will di­rectly ben­e­fit from get­ting tested, hop­ing this will urge them to check their health on a reg­u­lar ba­sis. Early de­tec­tion is key to suc­cess­fully bat­tling the dis­ease, in­creas­ing the sur­vival rate to 98 per cent.”

BNF Bank en­gaged in a month of ac­tion us­ing its own com­mu­ni­ca­tions chan­nels and re­tail net­work to re­mind peo­ple of the dan­gers of breast dis­ease and elicit ac­tion. The bank teamed up with Europa Donna Malta to in­volve em­ploy­ees in a num­ber of ac­tiv­i­ties, in­clud­ing wear­ing pink rib­bon pins, at­tend­ing an in­for­ma­tive lec­ture on breast can­cer sur­vival given by health care pro­fes­sions and pa­tients, and do­nat­ing to the or­gan­i­sa­tion via the monthly Ca­sual Fri­day ac­tiv­ity. Team mem­bers also en­joyed or­ganic green tea in pocket-flyers, as a re­minder to eat and drink well, and stay healthy.

Sharon Cas­sar Laudi from Europa Donna Malta, the lo­cal breast can­cer sup­port group, thanked BNF team mem­bers for the do­na­tion and for their par­tic­i­pa­tion, say­ing it was heart­en­ing to see an in­creas­ing num­ber of tan­gi­ble ac­tions that go be­yond wear­ing pink. “Ev­ery year, Pink Oc­to­ber ac­tiv­i­ties in Malta be­come more in­ven­tive and ac­tion-tar­get­ing. We hope the aware­ness gen­er­ated this month will trans­late into ac­tion through­out the year.”

Breast can­cer is the most com­mon can­cer in Malta with around 350 new cases ev­ery year.

Newspapers in English

Newspapers from Malta

© PressReader. All rights reserved.