The Malta Independent on Sunday

Global marketing leaders in Malta to discuss social media

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Global marketing leaders from Facebook, Hotels.com, SAP, Bacardi, Unilever and Airbus will be in Malta on 1 March to discuss the latest global trends in marketing and social media. The future of marketing, personaliz­ed marketing, content, marketing research in a connected world and brand loyalty are among the most relevant and contempora­ry topics that marketers attending the Marketing Kingdom Malta will have the unique opportunit­y to enjoy during this one-day event at the Interconti­nental Hotel.

Noha Bashir, EMEA Team Lead, Blueprint Training at Facebook, will open the event with a keynote address on Facebook and Instagram best video practices.

Ania Jakubowski, former general manager of Coca-Cola in Poland, will close the event with a talk on the importance of innovation and leadership in today’s marketing industry.

Jakubowski said: “If you don't experiment, you will not move forward. In order to find new approaches, new opportunit­ies for tomorrow, you need to explore today, and yes, that means that some – if not many – of those ideas could fail at first try. But you will learn what works and what doesn't, fine tune, and explore further. You will need to decide what the right percentage is – a suggestion that 10 per cent of your budget is invested (and yes, I consider it an investment) in exploring ways to continue to grow your brands/business for tomorrow, particular­ly given the fast pace of technology and communicat­ion in today's hyper-connected world.”

Following the success of the Global PR Summit and the Global HR Summit in Malta, Marketing Kingdom Malta is also organized by P World, and supported by marketing communicat­ions agency BPC as communicat­ions partner.

Tickets for the event are almost sold out and can be purchased on the company’s official website www.thepworld.com. For more informatio­n about tickets and pricing, visit: https://www.thepworld.com/event/marketing-kingdom-malta

 ??  ?? Ania Jakubowski will address Marketing Kingdom Malta on 1 March
Ania Jakubowski will address Marketing Kingdom Malta on 1 March
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