The Malta Independent on Sunday
An Alliance of the Best Real Estate People
Exclusive interview with MICHAEL BONELLO, CEO of ALLIANCE, who was recently voted as Malta’s Best CEO of the Year 2021 during the Malta Real Estate, Property Development & Architecture Awards.
Your professional path began long before the foundation of ALLIANCE. Why did you decide to start the business together with your partners and what are the advantages of such a partnership?
Although we only launched the revamped and enhanced Alliance brand last year in July 2020; the brand has actually been built over sixteen years with the involvement and active participation of top performers in our industry achieving success as part of an international real estate franchise network.
To take full control of our business’s direction; together with my partners, in 2019 we decided to exit the franchise model. This involved the exit of a full team consisting of 150 property advisors and staff who at the time were operating from our branches across Malta. With success we established this new Alliance
as one of Malta’s largest independent real estate brands.
The wealth of knowledge, professional experience and strong personal relationships of its founding partners are the basis through which Alliance has been built. This partnership of specialists is backed with a strong corporate structure offering central services and support and offers numerous advantages to our associates through higher earning potential, and most of all, to our clients who enjoy a better service, delivered efficiently to meet their needs.
How would you describe ALLIANCE to someone who has never heard of it before?
Alliance is an independent real estate brand made up of 175 diverse real estate people working closely together in very effective teams. Alliance property advisors have remote access to one of the largest property databases and are based in our offices through which they all receive management backing, support and ongoing training to provide an accessible level of service that is second to none.
What sets ALLIANCE apart from other estate agencies in Malta?
What sets Alliance apart is definitely our people. Alliance is built entirely on people and we adopted the tag line “Real Estate People”, to make perfectly clear, the importance and respect we have towards our people within all aspects of the brand.” At Alliance, ongoing training through our in-house Alliance Academy and the application of cutting edge property technology, are ensuring the highest levels of stakeholder satisfaction and creating the most innovative networking platform for real estate investors in Malta.
What are your emotions on winning an unprecedented five prestigious awards during the Malta Real Estate, Property Development & Architecture Awards 2021, organised by Dynamic Events Ltd.?
For us this has been a tremendously rewarding experience. With all the challenges we faced last year in launching a totally new brand in the largest pandemic of our lifetime, this recognition of our hard work from the highly respected judging panel, fills me with personal satisfaction on behalf of my team, and gives us more energy to continue working on our expansion plans with even more enthusiasm. I would like to take this opportunity to thank the organisers for creating this prestigious platform for our industry and congratulate them on the excellent organisation of the whole event.