Kinnie and Souvenirs that don’t suck collaborate

Kinnie, the Mediterranean Classic since 1952, has recently collaborated with quirky gift and souvenir store Souvenirs that don’t suck, a company by Te fit-Tazza, for a limited edition collection that celebrates the brand’s heritage.

The collection, which includes tshirts, coasters, fridge magnets and posters, was inspired by vintage Kinnie adverts that were given a modern twist, synonymous with the style for which Souvenirs that don’t suck have become renowned.

“Kinnie has been deeply embedded in the local lifestyle since its launch in 1952 and this exciting and innovative collection perfectly encapsulates the quirkiness, boldness and creativity of the brand. We recognised that Souvenirs that don’t suck likewise respect and share these values and thus it felt natural for the brands to collaborate,” said Nicky Vella, Brand executive for Kinnie.

“There are two overarching themes for this collaboration. The first is the celebration of the iconic Kinnie glass bottle, which has gone through various transformations over the last seven decades and the second is to emphasise the Mediterranean roots of the much-loved local brand.”

The Kinnie limited edition collection is available to purchase from the Souvenirs that don’t suck stores in Sliema and Valletta or online on https://www.souvenirsthatdontsuck.mt/kinnie-collection/ until the end of this month.

Kinnie, Malta’s own favourite soft drink was launched in 1952 as direct competition to the numerous cola beverages that were introduced to the Maltese islands after World War II. Its distinctly unique bittersweet flavour has remained unchanged since its launch. The Kinnie range also includes Diet Kinnie, a calorie-free alternative but with the same refreshing taste as Kinnie and Kinnie Zest, with an enhanced orange flavour and no added sugar. Earlier this year, Kinnie ventured into the alcoholic aperitivo segment through the launch of Kinnie Spritz – a Kinnie-flavoured 4% light alcoholic aperitivo.