Cuatro puntos clave para innovar
El cuestionamiento profundo a los paradigmas del negocio es uno de los pilares que impulsan la verdadera innovación dentro de las empresas.
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El segundo aspecto tiene que ver con ir más allá de la innovación de productos ^O`O W\cW` S\ ]b`]a SZS[S\b]a RSZ aWabS[O RS \SU]QW] 3Z PW\][W] ^`]RcQb] aS`dWQW] Sa SZ [¥a Q][¨\ RS Z]a bW^]a P¥aWQ]a RS W\\]dOQWÚ\ ;W`O\R] VOQWO SZ W\bS`W]` ^]RS[]a W\\]dO` SZ [Wa[] []RSZ] RS \SU]QW]) Q`SO\R] \cSdOa `SRSa RS Q]\bOQb]a ^O`O US\S`O` c\ \cSd] SQ]aWabS[O RS dOZ]`) W\\]dO` S\ QÚ[] ZO Q][^O¦ØO OZW\SO aca `SQc`a]a Vc[O\]a g aca OQbWd]a g ^]` ac^cSab] S\ Z]a ^`]QSa]a BO[PW¤\ ^]RS[]a g RSPS[]a UW`O`\]a VOQWO SZ ZOR] RSZ QZWS\bS ^O`O W\\]dO` S\ SZ aS`dWQW] Z]a QO\OZSa) W\\]dO` S\ ZO Sf^S`WS\QWO ] W\\]dO` O^OZO\Q¥\R]\]a S\ ZO [O`QO ^]` ac^cSab] aW\ RSaQcWRO` Z]a Oa^SQb]a RS ^`]RcQb] aS`dWQW] O\bSa [S\QW]\OR]a
El tercer factor tiene que ver con impulsar la innovación desde una visión profunda y poco convencional _cS QcSabW]\S Z]a ^O`ORWU[Oa RSZ \SU]QW]
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G ^]` ¨ZbW[]( \] VOg _cS RSXO`aS S\UO¦O` ^]` ZO [ØbWQO W[^]`bO\QWO RS ZO Q`SObWdWROR) la innovación es una disciplina y hay que enfocarse en ella
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“Una estrategia de innovación sólida integra métricas, incentivos y alianzas con otros jugadores”.