Cua­tro pun­tos cla­ve pa­ra in­no­var

El cues­tio­na­mien­to pro­fun­do a los pa­ra­dig­mas del ne­go­cio es uno de los pi­la­res que im­pul­san la ver­da­de­ra in­no­va­ción den­tro de las em­pre­sas.

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El se­gun­do as­pec­to tie­ne que ver con ir más allá de la in­no­va­ción de pro­duc­tos ^O`O W\“cW` S\ ]b`]a SZS[S\b]a RSZ aWa­bS[O RS \SU]QW] 3Z PW\][W] ^`]RcQb] aS`dWQW] Sa SZ [¥a Q][¨\ RS Z]a bW^]a P¥aWQ]a RS W\\]dOQWÚ\ ;W`O\R] VOQWO SZ W\bS`W]` ^]RS[]a W\\]dO` SZ [Wa[] []RSZ] RS \SU]QW]) Q`SO\R] \cS­dOa `SRSa RS Q]\bOQb]a ^O`O US\S`O` c\ \cSd] SQ]aWa­bS[O RS dOZ]`) W\\]dO` S\ QÚ[] ZO Q][^O¦ØO OZW\SO aca `SQc`a]a Vc[O\]a g aca OQ­bWd]a g ^]` ac^cSab] S\ Z]a ^`]QSa]a BO[PW¤\ ^]RS[]a g RSPS[]a UW`O`\]a VOQWO SZ ZOR] RSZ QZWS\bS ^O`O W\\]dO` S\ SZ aS`dWQW] Z]a QO\OZSa) W\\]dO` S\ ZO Sf^S`WS\QWO ] W\\]dO` O^OZO\Q¥\R]\]a S\ ZO [O`QO… ^]` ac^cSab] aW\ RSaQ­cWRO` Z]a Oa^SQb]a RS ^`]RcQb] aS`dWQW] O\bSa [S\QW]\OR]a

El ter­cer fac­tor tie­ne que ver con im­pul­sar la in­no­va­ción desde una vi­sión pro­fun­da y po­co con­ven­cio­nal _cS QcSa­bW]\S Z]a ^O`ORWU[Oa RSZ \SU]QW]

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G ^]` ¨ZbW[]( \] VOg _cS RSXO`aS S\UO¦O` ^]` ZO [ØbWQO W[^]`bO\QWO RS ZO Q`SO­bW­dWROR) la in­no­va­ción es una dis­ci­pli­na y hay que en­fo­car­se en ella

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“Una es­tra­te­gia de in­no­va­ción só­li­da in­te­gra mé­tri­cas, in­cen­ti­vos y alian­zas con otros ju­ga­do­res”.

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