N.Od­munkh: It’s bet­ter to be dif­fer­ent

The UB Post - - Culture -

N.Od­munkh is a Mon­go­lian de­signer who op­er­ates out of Stock­holm, Swe­den. For years, he has been de­sign­ing clothes and out­fits for in­ter­na­tional celebri­ties such as the Gin­seng Stip artist Yung Lean, Sad Boys and Drain Gang. The young de­signer has been fea­tured on Vogue Mag­a­zine in 2016.

In Jan­uary, he was fea­tured on Vogue again in the Run­way sec­tion for his House of Od brand.

Aside from be­ing a tal­ented fash­ion de­signer, he re­leases mu­sic on YouTube un­der the name Inda Divonne. Cur­rently, he has re­leased songs “Wa­ter”, “But­ter­fly Lan­guage”, and Mon­go­lian song “Duug min” on his YouTube and SoundCloud.

You left for Swe­den af­ter fin­ish­ing school. How many years did you live there be­fore re­turn­ing to Mon­go­lia?

I am a lo­cal of the 3rd and 4th mi­cro districts of Mon­go­lia. Be­fore grad­u­at­ing school, at the age of 17, we moved to Swe­den. I lived there for nine years and last Oc­to­ber, I re­turned to Mon­go­lia. I will live here now.

What was it like leav­ing for an­other coun­try in your teen years? Was there a large cul­tural dif­fer­ence?

It was very in­ter­est­ing to me. De­pend­ing on the ap­proach and com­mu­ni­ca­tions of the peo­ple, there was a large dif­fer­ence. At the very least, Mon­go­lians are peo­ple who speak in­cor­rectly, but un­der­stand cor­rectly. There, peo­ple com­mu­ni­cate very briefly and straight to the point.

Over­all, every­thing is well or­ga­nized, but hu­mans in gen­eral can eas­ily adapt to new en­vi­ron­ments and learn new things.

What was your field of stud­ies?

I grad­u­ated col­lege with a ma­jor in cloth­ing de­sign and a mi­nor in sales man­age­ment. I con­tin­ued study­ing graphic de­sign af­ter­wards.

Did you go to Swe­den and fall in love with de­sign­ing right away?

No. I loved de­sign­ing since I was very lit­tle and I loved to draw. My mom used to make cloth­ing in ad­di­tion to her work and per­haps that in­flu­enced me a lot. I used to cre­ate de­signs and have my mom made them for me. I never for­get how I cre­ated my first de­sign in el­e­men­tary school. In mid­dle school, when my friends went shop­ping for new cloth­ing, they used to get ad­vice from me.

It has ap­prox­i­mately been a year since the House of Od brand was launched. What was it like re­leas­ing your own brands to the pub­lic?

In the be­gin­ning of this year, I re­leased the first col­lec­tion of the brand. The clothes are be­ing sold at www.house­o­fod.com and the Korean stores I have con­tracts with.

How many types of cloth­ing did you in­clude in your col­lec­tion? The de­signs looked very in­ter­est­ing.

My de­signs do not fall into spe­cific gen­res such as street wear or avant-garde styles. In­stead, I wanted to neu­tral­ize and bal­ance all th­ese dif­fer­ent types of styles into my col­lec­tion in a sense that it can be worn daily by teenagers and con­tain strong sym­bol­isms.

Fur­ther­more, singers and other artists can wear them on stage as well. Of course, peo­ple can wear my de­signs re­gard­less of age. Eight types of clothes are in­cluded in the first col­lec­tion and each de­sign has their own name. For in­stance, there is the Lu­mi­nous Trav­eler hoodie with four dif­fer­ent color choices and the zip­pers are em­broiled with gems.

There are also two AeroDenim types of jeans. One is cargo-like and has a loose de­sign and it has dif­fer­ent at­tach­ments in which the one wear­ing them can switch up the de­sign to their lik­ing. The other one has more of a clas­si­cal de­sign. Other than the hood­ies and jeans, there are shirts and t-shirts. All of our pro­duc­tion pro­cess is car­ried out in Turkey.

Your col­lec­tions were said to be very in­no­va­tive by Vogue. You have been fea­tured on the mag­a­zine twice. How did you first get in touch with them?

I used to work with the Swedish band Sad Boys, and in ad­di­tion to de­sign­ing clothes for them, I worked on other ac­ces­sories such as rings, teeth ac­ces­sories and oth­ers. In Septem­ber 2016, dur­ing the New York Fash­ion Week, Sad Boys opened up a pop up store. Dur­ing that time, I was first fea­tured on Vogue.

Then, they fea­tured me when I re­leased my first col­lec­tion.

Are more Asians in­ter­ested in your de­signs than Euro­peans?

Peo­ple or­der from all over the world, in­clud­ing Rus­sia, Ja­pan, Korea and China, but mostly they are from the United States.

Do you get many of­fers from in­ter­na­tional com­pa­nies to work to­gether?

I do get of­fers like that, but right now, I am work­ing on de­vel­op­ing my own brand. Be­sides, since I de­cided to set­tle in Mon­go­lia, I kindly de­cline of­fers.

Swedish Rap­per Yung Lean wore your de­signs in his mu­sic video for “Ky­oto”. Have you worked with many celebri­ties?

When I was study­ing in col­lege, I worked with Drain Gang and rap­per Ec­co2K. Since 2014, I have been work­ing with Sad Boys and their mem­ber Yung Lean. In the world of mu­sic, Yung Lean is gain­ing quite the at­ten­tion with his new flow of mu­sic and style.

What are peo­ple’s gen­eral re­sponses to your mu­sic? How much crit­i­cism and com­pli­ments do you get?

I love mu­sic. It was 2013 that I at­tempted to cre­ate mu­sic my­self. How­ever, be­cause I was work­ing with com­pa­nies on my de­signs, I could not com­pletely fo­cus on my mu­sic ca­reer and left it there. Now, I am work­ing more to­wards my mu­sic and spread­ing it across plat­forms.

When lis­ten­ing to your mu­sic, it is hard to de­ter­mine the ex­act genre. Which genre of mu­sic do you cre­ate?

I don't ex­actly know my­self ei­ther. It is just a feel­ing that is ex­cret­ing from me. I at­tempt to cre­ate some­thing new and I don't want to be re­stricted by a spe­cific mu­sic or a genre. The most im­por­tant thing is the feel­ing and if I can cap­ture the feel­ings that I am emit­ting, then I don’t think I have to be la­beled by a genre.

Why is your stage name Inda Divonne?

It is an ab­bre­vi­a­tion of the words in “the divine”. I could have made my mu­sic un­der my name Od, but for me it was a new thing, so I de­cided to start it my­self. They should be say­ing Inda Divonne pro­duced new mu­sic as op­posed to de­signer Od made a new song.

How do you get new ideas and in­spi­ra­tion?

It de­pends. Some­times it comes when I am ly­ing down or when I am in the shower. De­signs for cloth­ing stay in my mind, so later on when I re­mem­ber them, I draw and pro­duce them. Some­times, it even comes in dreams.

How­ever, when it comes to songs, I have to write it down right away.

You have worked with many Swedish artists and made cloth­ing for them. Why don't you col­lab­o­rate with them on mu­sic?

We are talk­ing about it. I am re­ally happy that they like my songs. A lot of artists and my friends abroad know that I make mu­sic but they said that they never thought I would pro­duce a song and re­lease it.

Your clothes pop and they are bold, how­ever, your songs are sooth­ing and peace­ful. Why is that?

Even though my clothes are quite bold, I do try to im­ple­ment the sooth­ing fac­tors of my songs into them as well and same with my songs. I try to stay far away from things that peo­ple are al­ready do­ing and try to avoid trendy words in my songs. I don't like to in­vade dark sub­jects.

Which one is harder for you, cre­at­ing mu­sic or cre­at­ing de­signs?

There's not much dif­fer­ence, be­cause I de­velop both from my mind, and I try my best to have both at its best pos­si­ble qual­ity. Well, maybe be­cause I started draw­ing since I was lit­tle, cre­at­ing de­signs isn't that hard for me.

Be­sides de­sign­ing, I am also film­ing my mu­sic videos; hence I have been very busy lately. I am try­ing to man­age both my work to the best of my abil­ity.

What do you feel when you see peo­ple wear­ing the clothes you de­signed or lis­ten to the songs you cre­ated?

The feel­ing I get is quite dif­fer­ent. When I see peo­ple wear­ing my clothes, I think, “Wow, this per­son likes my choices”. When peo­ple are lis­ten­ing to my songs, I am happy. I don't want peo­ple to copy my art, but get in­spired by them. This ap­plies to my de­signs and my mu­sic.

Do you cre­ate all your mu­sic?

I cre­ate most of them my­self. If I see some­thing that I re­ally like, I buy them and if not I cre­ate the clothes my­self. In­stead of buy­ing many un­nec­es­sary things, I want to pre­serve my en­ergy in a few qual­ity prod­ucts.

For this rea­son, in my col­lec­tion I in­cluded cloth­ing that are quite ver­sa­tile, top qual­ity, and can be worn in many ways.

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