BMW launches web­site

Nam Wheels - - News -

BMW M has a new on­line home for the dy­namic BMW sub-brand: BMW-M.COM. The site will pro­vide ex­cit­ing brand and prod­uct con­tent with fas­ci­nat­ing in­sights into de­vel­op­ment and tech­nol­ogy. It also houses an exclusive com­mu­nity for all driv­ers of BMW M and M Per­for­mance au­to­mo­biles. “The new BMW-M.COM is our cen­tral in­ter­na­tional con­tact point for the BMW M brand. We are ad­dress­ing a broad au­di­ence, from a po­ten­tial cus­tomer to fans to own­ers of M,” ex­plains Peter Quin­tus, Vice Pres­i­dent of Sales and Mar­ket­ing at BMWMGMBH. “In this way, we will be able to reach a large, in­ter­na­tional tar­get group and con­tinue the growth tra­jec­tory...”

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