BMW launches BMWM.com website

BMW M has a new online home for the dynamic BMW sub-brand: BMW-M.COM. The site will provide exciting brand and product content with fascinating insights into development and technology. It also houses an exclusive community for all drivers of BMW M and M Performance automobiles. “The new BMW-M.COM is our central international contact point for the BMW M brand. We are addressing a broad audience, from a potential customer to fans to owners of M,” explains Peter Quintus, Vice President of Sales and Marketing at BMWMGMBH. “In this way, we will be able to reach a large, international target group and continue the growth trajectory...”