New Era

Star Alliance named world’s leading airline coalition

- Staff Reporter

Star Alliance has been named the World’s Leading Airline Alliance in this year’s World Travel Awards. The annual awards cover multiple categories and are awarded based on a worldwide poll of qualified executives working within travel and tourism, and the consumer travel buyer. The awards serve to acknowledg­e, reward and celebrate excellence across all sectors of the global travel and tourism industry.

Earlier this year, the Star Alliance’s branded airport lounge at Los Angeles Internatio­nal Airport (LAX) was recognised as the best in North America by the World Travel Awards. The lounge at LAX is one of eight such lounges globally.

“We are grateful for the continued recognitio­n from travel and tourism executives and the World Travel Awards organisati­on,” said Jeffrey Goh, Chief Executive Officer of Star Alliance, adding “I do so on behalf of the hundreds of thousands of dedicated employees of the 26 member airlines of the Alliance, who work tirelessly to provide an unparallel­ed customer travel experience.” He went on the say; “In a very trying year when our collective commitment has turned to providing passenger health and hygiene safety throughout their flight, we are finding ways to further innovate along the passenger journey through new contactles­s travel initiative­s such as the recent launch of Star Alliance Biometrics at Frankfurt and Munich Airports, and solutions to address new frictions to a seamless journey experience.”

“Our unrelentin­g focus on improving the customer experience is evident by the continued recognitio­n of the Alliance and of its member airlines, 12 of whom also received a combinatio­n of 20 individual and regional awards. All of us are working together with other industry experts to exit this global crisis and reconnect the world,” Goh continued.

Graham Cooke, Founder, World Travel Awards, said: “Our World winners represent the best in global travel and tourism and my congratula­tions to each of them. They have all demonstrat­ed remarkable resilience in a year of unpreceden­ted challenges.” He added: “The World Travel Awards 2020 programme received a record number of votes cast by the public. This shows that the appetite for travel has never been stronger. With hope and the tourism bounce on the horizon, our industry can look forward to a resurgent and bright future.”

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 ?? Photo: Contribute­d ?? Best in travel… This file photo taken before Covid-19 shows Star Alliance’s branded airport lounge at Los Angeles Internatio­nal Airport (LAX).
Photo: Contribute­d Best in travel… This file photo taken before Covid-19 shows Star Alliance’s branded airport lounge at Los Angeles Internatio­nal Airport (LAX).

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