Mitsubishi Motors opens first full dealership in Gaborone
Mitsubishi Motors extended its reach into Africa by adding a new fully fledged Mitsubishi dealership in Gaborone. MMSA had a popular service centre in Botswana, run by the well-known Dada family.
“BB Motors, run by the Bhamjee family, approached us as the African representative of Mitsubishi Motors towards the end of 2020 for the rights to upgrade its existing Mitsubishi Motors Service Centre to a fullfledged dealership, and it made sound business sense,” said Nic Campbell, General Manager of Mitsubishi Motors South Africa.
The new dealership, known as Mitsubishi Motors Gaborone, owned and managed by the BB
Motors group, offers a showroom for new vehicle sales, including a comprehensive workshop.
The Bhamjee family, owners of BB Motors, have been in the motor industry for the last 42 years.
“Our new Mitsubishi dealership offers a full range of brand-new Mitsubishi vehicles available on the African continent,” said Zain Bhamjee, who takes up the role as Dealer Principal.
“We believe in the importance of an honest relationship with our customers, and it is on this value that we have built our brand. We will always be open and honest about our products and services.”
Bhamjee’s team of Mitsubishi executives includes Nelson
Moremedi as Sales manager, and Ebrahim Malek as Service manager.
The new dealership is situated at Plot 17955, Luthuli Road, Gaborone, and will be open for business on weekdays from 07:30 to 17:30 and on Saturdays from 08:00 to 12:30.
“Mitsubishi Motors South Africa does not have a share in the Botswana dealership,” said Campbell. MMSA operates 58 dealerships and service centres in Southern Africa and assists with dealerships or service centres in all its neighbouring countries (Namibia, Botswana, Zimbabwe and Mocambique as well as Eswatini (Swaziland) but not Lesotho (which is served by the Ladybrand branch).
This includes two in Malawi and
two in Zambia, with Mitsubishi Motors Botswana now an independent dealership.
MMSA also operates a Mitsubishi service centre, Mitsubishi Motors Molapo, in Tlokweng Road, Gaborone.
“Mitsubishi owners now have access to 59 dealers and service centres all over Southern Africa where they can have their Mitsubishi Pajeros, Tritons and everything else in the MMSA stable pampered or even upgraded to the latest versions,” concludes Campbell.
Bhamjee says the team is extremely excited about their new dealership after running a Mitsubishi Service Centre over the last few years. “Mitsubishi owners or prospective customers are invited to visit us at the new premises,” invites Bhamjee.
Mitsubishi Motors Botswana will offer the complete range of Mitsubishi vehicles from its new dealership.
“We are proud to offer all new models – from the Eclipse Cross, ASX and Outlander to the popular Triton and Pajero Sport,” says Sales Manager Nelson Moremedi. “We are confident that we will sell four or more new vehicles per month from the start and will offer a wide range of used Mitsubishi vehicles as well.”
Mitsubishi Motors Gaborone will celebrate the opening of its new dealership with a range of special offers.