Continental Tyre SA welcomes new managing director
Continental Tyre South Africa (CTSA) has confirmed that Martin Buday has officially taken over the reins as Managing Director, bringing almost two decades of experience in the tyre industry, and the last 14 years with Continental in various roles in Europe, the Middle East and Africa.
Buday stepped into the position in 2020, replacing Shaun Uys who took up a new assignmentwithContinentalTire in the United States. However, due to the Covid-19 pandemic and resultant restrictions on international travel, Buday was forced to work remotely from the Czech Republic, where he previously served as General Market Manager and MD for the Czech and Slovak markets.
Now on South African soil, Buday is ready to lead the South African operation, which includes Continental’s only tyre manufacturing facility on the African continent, producing world-class tyres for domestic sales – supplying the original equipment and replacement sectors – along with exports to the Americas, the Asia Pacific region, as well as Europe, the Middle East and Africa. As the only tyre company that supplies seven of the major vehicle manufacturers in South Africa, Continental Tyre SA plays an important role in the local automotive industry.
“Last year was very difficult for all of us, but I am looking forward to this exciting new opportunity to be a part of the Continental team in South Africa,” Buday says. “For 2021, one of the key objectives for the management team is for CTSA to get onto a growth path again and improve our financial results.
“We need to reignite our winning mindset, motivation, energy and focus on achieving our short and medium-term goals, and at the same time show a high level of flexibility and agility to be able to adapt to the
changing market environment. The implementation of Continental’s Vision 2030 strategic program for the tyre business will ensure that we have a solid foundation on which to build,” he adds.
Buday has spent his entire working career in the tyre industry. His association with Continental started
in 2007 when the tyre manufacturing giant took over Matador, one of the last independent tyre producers in Europe. Buday had been employed by Matador since his graduation in 2002, having held several positions in marketing and sales over the years.
Buday’s decision to join the South African entity was made in
February 2020, mere weeks before the pandemic effectively brought the world to a standstill.
“I’m very happy to finally be in South Africa, and I want to use this opportunity to thank to my colleagues from the executive management team for steering the organisation.” Buday states. “Despite the products being the same around the world, this is a new market for me, and I have to admit that still I need to gain a better understanding of the market environment. However, it’s already clear that the South African team is committed and has established a strong presence in the original equipment market and the replacement market.
“Now we need to focus on the long-term sustainability of our business and operations in South Africa, capitalising on our strengths, improving where and how we can, and exploiting all growth opportunities. We need to ensure that we make full use of the opportunities provided by Continental’s Vision 2030 strategy.”
Vision 2030 is focused on the systematic customer-centric alignment of the Continental Tires business area and related activities. In addition, the Tires business area is targeting further profitable growth and, in a fast-changing market environment, aiming to set itself apart from the competition in respect of sustainability, and through digital solutions.
ONGWEDIVA - Ndango zodoropa zaHelao Nafidi kuna kuhundira vatungimo morukanda rwa Eeshoke ntani Engela vagaveko evango eli nalikara asi lyokuzugumina yihando yipo vahageku ndi bvatunde kevango lyadivikwa lyakara poEhafo.
Ehundiro eli kalitundire komukurona godoropa, Eliaser Nghipangelwa, morwa mundiro sikando sauvali kaguhwikire evango eli vakara nalyo lyokuzugumina yihando.
Nampili ngomu yakara asi egano lyondango zodoropa zigwane evango lyokuzugumina yihando kuna kara asi kwato evango nkenye modoropa ntudi twahepa kupura vatungimo vatupeko evango eli natukazugumina yihando.
‘’ Nsene asi kweli ogu ana hara kugava evango lyendi likare lyokuzugumina yihando, ose kuna kuhundira nye vatungimo nsene koveli vangoso vahepa nye kuwiza kombertewa tuyalikunde’’ yimo ana kutanta Nghipondokwa.
Mukurona godoropa kuna kutanta asi awo nare vahageka egano nelikwamo lyokutanta asi vahwike yihando kevango lyokuzugumina yihando, eyi kuhoroka asi nkenye apa kuwizapo mundiro nsene siruwo somahoroworo.
‘’ Ose kapi yuna kara negano nkenye eli lina kutanta asi morwa sinke agu horokere mundiro posiruwo somahoroworo, yipo nye ose kuna kuhundira asi owo ava yirugana vahayirugana hena morwa kuna kureta udigu kovantuvetu unene paukanguki, unene ava vakara pepi nevango lina ytuna kuzugumina yihando pwangesi.
Yimo ana kutanta Nghipandulwa. Ndango natre zasiga evango lina morwa makuye aga gana kutunda kovatungimo vana kugwana musi ogu guna kutunda koyihando eyi vana kuhwika.
Posiruwo esi ndango kuna kuzonagura tupu yihando ndi kuna kuyizuguma vahana kuhwameka mundiro.
Evango eli lyokuzugumina yihando kunakara mononyuku edi moudigu morwa musi kuza momambo govantu, ngesi kuna kara asi tuna kara noudigu morwa kwato ogu ana hara kugava evango lyendi asi likare lyokuzugumina yihando.
Ose nare twakara negano asi tusime ekero lyenene tuzuguminemo yihando, nye egano nalinye eli vantu valinyoka.
Ose kapi twaligava tupu nye simpe kuna kukondja negano asi ezuva limwe natugusapo tupu udigu ou, yimo ana kutanta Nghipangelwa.
Evango eli tuna kara nalyo ngesi kwatameka kuzugumina moyihandi kunda mo20054, posiruwo sina kapi kwatungire vantu kevango olyo.
Morwa kuwiza nye vantu kodoropa vayatunge, nokuyapapara yirugana, vantu yipo nye vatameka kutunga mambo gawo popepi aga vana kutumbura asi gawo nevango nalyo lyawo nye ngesi.