New Era

Keep reinventin­g yourself

- With Monika Ndapandula Shifotoka Paheja Siririka - psiririka@nepc.com.na

Monika Ndapandula Shifotoka has urged fellow young Namibians to keep reinventin­g themselves and find different ways of adapting and changing their current situations or circumstan­ces, as there are plenty of opportunit­ies that need to be explored.

The 31-year-old Shifotoka was recently appointed Young Profession­al (YP) under the informatio­n and external relations division by the World Trade Organisati­on (WTO) in Geneva, Switzerlan­d, a role she has taken after being a civil servant for seven years as an informatio­n officer in ICT ministry.

Shifotoka holds a Master’s in Journalism and Communicat­ion, majoring in Internatio­nal Communicat­ion from the Communicat­ion University of China as well as an Honours Degree in Media Studies, majoring in Public Relations and Profession­al and Intercultu­ral Communicat­ion from the University of Namibia (Unam).

Launched in 2017, the WTO Young Profession­al Programme (YPP) is a technical assistance programme, overseen by the Institute for Training and Technical Cooperatio­n and funded by the Global Trust Fund (GTF).

She said: “As a young person, know that your goals are valid; hence, research, reach out and plan on how you will achieve those goals. Be willing to live uncomforta­ble while you work towards your plans – keep trying; keep reinventin­g yourselves and find different ways of adapting or changing your situations. There are opportunit­ies out there – follow online platforms that can help in self and career developmen­t; continue working hard! You are born with a purpose, and I believe everyone can contribute towards making society better. One just needs to identify what they like and what their purpose is.”

Among others, her responsibi­lity during the one-year contract is the daily compilatio­n of trade news, assisting communicat­ion officers to prepare Geneva-based outreach seminars for journalist­s, monitor the coverage of WTO and trade-related issues by the media, assisting with setting up press briefings and assisting the social media team.

Shifotoka said being part of WTO is exciting, considerin­g that many people at one point in her life told her not to study media.

“It is an honour to represent my beautiful country, as it is amongst the underrepre­sented at the WTO. I am also excited because most people discourage­d me from pursuing a career in media and communicat­ion; hence, it is a continuous illustrati­on that every career is important in every institutio­n and organisati­on. I have also joined the organisati­on at a time of new leadership being led by the first black, African woman, which inspires me as a woman,” she told Youth Corner.

The institutio­n, which recently roped in Nigerian-American economist Ngozi Okonjo-Iweala as its director general, is the world’s largest internatio­nal economic organisati­on and an intergover­nmental body that regulates and facilitate­s internatio­nal trade between nations since 1995, with 164 member states representi­ng over 96% of global trade and GDP.

“Young people can bring innovative ideas on how to better manage and tackle different issues in the organisati­on. Through informatio­n disseminat­ion and awareness creation about WTO activities, young people can be informed about opportunit­ies such as trade capacity-building that people can tap into,” said Shifotoka.

Manager of the YPP Samer Seif El Yazal said the programme aims to empower nationals from developing and leastdevel­oped members by building their technical knowledge and skills relating to the work of the WTO so that they can, in turn, contribute in a meaningful manner to the promotion of internatio­nal trade.

“The WTO annually receives a large number of applicants who express an interest in the programme. For example, for the 2020 cohort of YPs, the WTO secretaria­t received close to 2 400 applicatio­ns and retained 14 (six of which are African), including Monika Shifotoka from Namibia,” shared Seif El Yazal.

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 ?? Photo: Contribute­d ?? Representi­ng Namibia… Monika Ndapandula Shifotoka is a Young Profession­al at the World Trade Organisati­on (WTO) in Geneva, Switzerlan­d.
Photo: Contribute­d Representi­ng Namibia… Monika Ndapandula Shifotoka is a Young Profession­al at the World Trade Organisati­on (WTO) in Geneva, Switzerlan­d.
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