Alfa Romeo in first place for 'Best Brands in all classes'
More than 60 000 readers of AUTO BILD elected Alfa Romeo’s design the winner in three categories. In the purchase decision study “The Best Brands in All Classes 2021”, Alfa Romeo is at the top of the categories “Compact Car”, “Midsize Car” and “Midsize SUV”.
Alfa Romeo’s style is highly rated by the readers of AUTO BILD. In the current survey on the “Best brands in all classes”, they attested Alfa Romeo the most beautiful design in three categories. In the “Compact Cars”, which includes the Alfa Romeo Giulietta. In the “Middle Class”, in which the Alfa Romeo Giulia is successful. In the “Medium SUV”, where Alfa Romeo is represented by the Stelvio model. Alfa Romeo Giulia and Alfa Romeo Stelvio even celebrated their fifth-class victory in a row in the AUTO BILD purchase decision study.
The design of all three winning models, which had already won numerous international awards, was created at Alfa Romeo’s Centro Stile, the iconic and inspirational style hub that also recently became the location of the brand headquarters, where the Alfa Romeo team works closely with the designers who have created, and continue to create, models that have gone down in motoring history. Beauty and dynamism have always been the distinguishing marks of every creation by the Italian brand, and the win at the “Best Brands” in Germany further enriches the already considerable collection of trophies it has taken home to Italy in the last few years.
The Alfa Romeo Giulietta received the design awards “autonis” from AUTO, MOTOR UND SPORT and “Design Trophy” from AUTO ZEITUNG, among others. The design of the Alfa Romeo Giulia received, among others, the “Red Dot Award” in Germany and the “Compasso d’Oro”, one of the most prestigious design awards worldwide. The Alfa Romeo Stelvio, the brand’s first SUV, also won the “autonis” design competition organised by AUTO, MOTOR UND SPORT. The model versions that also won the most awards for technology, driving pleasure and innovation are the Alfa Romeo Giulia Quadrifoglio and Alfa Romeo Stelvio Quadrifoglio. The standard top models of both series play in the league of super sports cars thanks to the power of the V6 biturbo petrol engine with 510 hp output.
For the study “The Best Brands in All Classes”, conducted for the tenth time, AUTO BILD asked readers to rate the bestknown brands from various industries. The most important criteria for buying a car, including design, were broken down. In the automotive sector, 37 brands from 14 segments were up for election, from the smallest car to the SUV. In total, more than 60,000 readers took part.
In addition, the Abarth 595 won over Auto Bild readers of for the fourth time running. Also, this year, the Scorpion ranked first in the overall ranking for “Best Design” for the third time and won the “Smallest Cars” category for the fourth time.
The Scorpion’s design is still charming the experts and demanding readers of the German magazine AUTO BILD as confirmed by yet another win in “The Best Brands” competition. Readers of the car magazine awarded Abarth the first place for best design for the third time in recent editions and, for the fourth year running, declared the design of the iconic Abarth 595 the best in the “Smallest Car” category, too.
The dual victory confirms the passion of German readers for the great charm of Abarth and the success that the Scorpion brand continues to have in Germany, last year increasing its market share by 45% compared to the previous year, with the Abarth brand setting the record for sales in Europe.
The design of the Alfa Romeo Giulia received, among others, the “Red Dot Award” in Germany and the “Compasso d’Oro”, one of the most prestigious design awards worldwide. Photo: Alfa Romeo