Arysteq unveils a new look for investment professionals
Local boutique asset management company Arysteq Asset Management launched their refreshed brand this week.
For a project that is six months in the making, the new branding is far deeper than just a logo.
It consolidates the values and principles the company has committed to since its foundation in 2016 and highlights its focus on relationships, excellence, patience, innovation and passion.
“Our new brand identity represents a bold affirmation of our company, our reason for being, direction and future,” said business development officer Antoine Agenbach.
“We believe it more accurately communicates our solid, homegrown foundation, sophisticated dynamism and future fitness.”
Punching far above its weight, this young, independent investment house has been challenging the status quo from the get-go.
Arysteq has shown it is a sustainable alternative with its world-class investment practices that directly benefits local pension funds and the investor community.
According to managing director
Purvance Heuer, “Arysteq is inspired to co-create a legacy of local investment excellence and accountability, fiercely proud and independent. Yet, it’s a pride without ego, and independence without the biases. We are open, humble and dedicated to the next generation. We invest in people. We invest in quality assets for the long term. We want Namibian investors to punch above their league too”.
Entirely owned and managed by Namibians, Arysteq was the first Namibian asset management company awarded a N$650 million mandate under the Government Institutions Pension Fund’s (GIPF) asset management incubation programme in 2019.
“Although we are young and small, our investment philosophy is guided by a rigorous decisionmaking process and a disciplined, team-based approach, aimed at mitigating behavioural biases,” said Andrew Jansen, chairperson of the Arysteq board.
“I say small, but seven of our current team complement of 12 is part of the investment team, making us one of the largest investment teams in the country.”
Arysteq currently offers investors five investment solutions, namely Money market, balanced, real return, SA equities and global equities.
In 2021 the Arysteq Money Market Fund, ranked number first over the course of the year, the Arysteq Balanced Fund ranked number one over five years and the Arysteq Real Return Fund ranked number one after a year in the Namibian market.
The South African equity mandates ranked 10th out of 66 registered funds over 10 years.