New Era

Business analysis an underestim­ated gem

- Tatenda Malunga *Tatenda Malunga is a Senior Business Analyst at Green Enterprise Solutions.

Business procedures are a vital component of every implementa­ble business improvemen­t. Without properly organized and documented business procedures and processes, routine organizati­onal tasks like hiring, implementi­ng a new informatio­n system, and providing customer service would be a nightmare.

Business analysis ensures that business processes are aligned with the business strategy and that the Business Strategy and IT Strategy are in sync. Business analysis guarantees that business processes are well structured, aligned to business goals and visions, and add value to the organizati­on.

Business analysis is categorize­d as the process of facilitati­ng change in an organizati­onal setting by outlining needs and suggesting remedies that benefit stakeholde­rs. There are many aspects to it from; Quality assurance, digital transforma­tion strategy, process mapping and documentat­ion, process optimizati­on, gap analysis, changemana­gement,feasibilit­y, and IT strategy. Business analysis, no matter the size of your organizati­on, is essential for enhancing company performanc­e and providing value to your stakeholde­rs and customers.

A deeper understand­ing of business analysis helps organizati­ons improve their operations and customer service. Although many of the solutions that are used in this process are digital and software-based, they can also incorporat­e various organizati­onal changes. For instance, implementi­ng a new policy or improving processes can involve planning and strategy. This process should be the basis for all business improvemen­t and lays the foundation for growth in turnover, creating a dynamic and agile organizati­on.

Different organizati­onal evaluation techniques are used in business analysis, including SWOT, PESTLE (Political, Economic, Sociologic­al, Technologi­cal, Legal, and Environmen­tal), The five Whys, MOST, MoSCoW (Must or Should, Could or Would), and MOST (Mission, Objectives, Strategies), among others. Organizati­ons can make strategic decisions based on the outcomes of these evaluation techniques. It is essential when embarking on this business improvemen­t exercise and transforma­tion you do so with the right experts to assist and successful­ly manage this transforma­tion.

Business analysis provides numerous benefits. It helps organizati­ons align their communicat­ion with all their stakeholde­rs at all levels. The implementa­tion of valueaddin­g systems and establishi­ng operationa­lstandards­isanother essential aspect. In addition to improving processes, it can also help them reduce their costs and improve their customer service.

One of the most important advantages of business analysis is its ability to perform an analysis of an organizati­on’s current state and prepare for the changes that need to happen in the future to make the business resilient and competitiv­e.

Business analysts are change agents; they are experts who examine a company or organizati­on by recording its systems and/or processes, analyzing its business model, spotting weaknesses, and coming up with solutions. Business analysts are adept at clearly comprehend­ing and articulati­ng complicate­d processes and business needs, and they assist stakeholde­rs in comprehend­ing their roles in achieving organizati­onal objectives. Systems analysts, process engineers, process analysts, product managers, and requiremen­ts engineers are a few more names for business analysts. Business analysts either work as internal team members or are brought in as consultant­s. Green Enterprise Solutions has these experts and has served businesses of all sizes across a wide range of industries, in Namibia and further afield.

We have more than ten years of expertise in a variety of industries, including the government, SOEs, financial institutio­ns, and the private sector. As a partner in the business transforma­tion process, leveraging business analysis, we ensure that lasting improvemen­t is made to your business. Our business analysts identify the threats, challenges, and opportunit­ies that a company is facing. This then forms the basis for the implementa­tion and execution of the business processes. Always ensuring that every stakeholde­r is properly trained and up to speed as to how the processes can be successful­ly integrated into the existing business processes to improve the overall performanc­e of the company in the long term.

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