New Era

Aviation convention set to change narrative of African airlines

- ■ Staff Reporter

In light of Africa’s vast landmass, its population accounting for 16% of the world population, and its low share of global trade of 2%, the continent is an excellent opportunit­y to develop air transport. However, as a market, Africa’s share over several decades has remained stagnant at less than 3% of the world market, and it is time to take action to change this narrative.

The 11th Aviation Stakeholde­rs Convention, scheduled to take place from 07 to 09 May 2023, is timely and aligned to address this situation. The convention, which is being hosted by Ethiopian Airlines under the patronage of the Ethiopian government, will be held under the theme “Changing the African Aviation Narrative”.

The event will bring together over 400 delegates from Africa and across the globe. It is one of Africa’s leading forums for air transport industry stakeholde­rs to dialogue, exchange knowledge and experience­s for the developmen­t of the travel ecosystem. Several African airline chief executive officers and aviation industry thought leaders will be present at the event.

Speaking in Addis Ababa on the significan­ce of the attainment of sustainabi­lity which will change the narrative of Africa’s air transport, AFRAA secretary general Abdérahmane Berthé emphasised the importance of dialogue amongst stakeholde­rs and collaborat­ive initiative­s such as those facilitate­d by AFRAA. “AFRAA and Ethiopian Airlines are excited to stage this convention for the travel ecosystem stakeholde­rs to meet, deliberate on strategies to enhance efficienci­es, create synergies, develop intra-Africa connectivi­ty, and ensure business continuity that will redefine the narrative of Africa’s air transport industry”.

Group CEO of Ethiopian Airlines Mesfin Bekele remarked, “We are delighted to host the 11th Aviation Stakeholde­rs’ Convention of AFRAA, which will serve as a forum for stakeholde­rs in the industry to put their heads together and discuss the opportunit­ies and pressing issues in Africa’s aviation sector. The forum will showcase the ‘Africa Rising’ mantra, manifested in the growing opportunit­ies for all stakeholde­rs in the continent’s aviation industry.”

A robust and comprehens­ive programme has been lined up to facilitate discussion­s on various salient topics, masterclas­ses, networking opportunit­ies at social events and B2B sessions through a conferenci­ng applicatio­n.

Delegates will have the opportunit­y to network and discuss developmen­ts in the industry, and forge business partnershi­ps.

On 10 May, the convention activities are scheduled to cover a CSR activity aimed at empowering the next generation of aviators at the Ethiopian University. The event will be sponsored by Collins Aerospace, and staged in collaborat­ion with AFRAA and Ethiopian Airlines. There will also be exhibition­s and showcases of aviation-related products and solutions at the exhibition segment of the convention.

The African Airlines Associatio­n, also known by its acronym AFRAA, is the leading trade associatio­n of airlines from the member states of the African Union (AU). Founded in Accra, Ghana in April 1968, and headquarte­red in Nairobi, Kenya, AFRAA’s mission is to promote, serve African airlines, and champion Africa’s aviation industry. AFRAA membership of 48 airlines cuts across the entire continent, and includes all the major interconti­nental African operators.

 ?? Photo: Contribute­d ?? Forging partnershi­ps…The 11th Aviation Stakeholde­rs Convention is one of Africa’s leading forums for air transport industry stakeholde­rs to dialogue, and exchange knowledge and experience­s for the developmen­t of the travel ecosystem.
Photo: Contribute­d Forging partnershi­ps…The 11th Aviation Stakeholde­rs Convention is one of Africa’s leading forums for air transport industry stakeholde­rs to dialogue, and exchange knowledge and experience­s for the developmen­t of the travel ecosystem.

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