Beauty: the evolution of appearance medicine

No longer a taboo subject, non-invasive cosmetic medicine (or appearance medicine) has seen a significant increase in the number of women (and men) turning to it for quick, effective skin rejuvenation solutions over the past five years.

Dubbed the ‘lunchtime fix’, the high-reward and low-risk options of Botox, injectables and now treatments using our own plasma are becoming more and more popular as we look beyond a power-packed serum or moisturiser and seek fast, simple solutions, with little recovery time, to improve our skin’s luminosity, plumpness, lines and thickness. As turning to the needle, filler or light ray becomes more mainstream for beauty treatments, Claudia Renford talks to two experts about the latest developments and the options that are currently available.

As the heaviest buyers of cosmetics, women aged 18-34 are one of the biggest potential markets.