Beauty: the evo­lu­tion of ap­pear­ance medicine

Australian Women’s Weekly NZ - - CONTENTS -

No longer a taboo sub­ject, non-in­va­sive cos­metic medicine (or ap­pear­ance medicine) has seen a sig­nif­i­cant in­crease in the num­ber of women (and men) turn­ing to it for quick, ef­fec­tive skin re­ju­ve­na­tion so­lu­tions over the past five years.

Dubbed the ‘lunchtime fix’, the high-re­ward and low-risk op­tions of Bo­tox, in­jecta­bles and now treat­ments us­ing our own plasma are be­com­ing more and more pop­u­lar as we look be­yond a power-packed serum or mois­turiser and seek fast, sim­ple so­lu­tions, with lit­tle re­cov­ery time, to im­prove our skin’s lu­mi­nos­ity, plump­ness, lines and thick­ness. As turn­ing to the nee­dle, filler or light ray be­comes more main­stream for beauty treat­ments, Clau­dia Ren­ford talks to two ex­perts about the lat­est devel­op­ments and the op­tions that are cur­rently avail­able.

As the heav­i­est buy­ers of cos­met­ics, women aged 18-34 are one of the big­gest po­ten­tial mar­kets.

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